Monthly Archives: April 2011

Targeted Mailings Maximize Your Return

Direct Mail – How to Ensure You Get the Most “Bang For Your Buck” Direct mail is still a great way to reach your customers and prospects. Web-based marketing (e-newsletters, Facebook, etc) is a great addition, but printed pieces still … Continue reading

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White Lines in Your PDF?Don’t Worry, They Won’t Print.

One of the most common questions we hear in the PrePress Department concerns those pesky “white lines” that are visible on screen in pdf files. The bottom line on the lines is: they are a display-only apparition – called “stitching”, … Continue reading

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How to Handle Spam and Email Scams

There is nothing more frustrating than a full inbox, especially when most of the emails are unsolicited spam from shysters overseas. Often times they will send professional looking emails, acting as a professional representative of a reputable company. For instance, … Continue reading

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GO GREEN – Conservation Stamps Promote Sustainability

At Imagesmith, we work toward sustainability in our business every day. As a provider of mailing services, we are happy to see that the U.S. Postal Service shares that commitment and is promoting social awareness with their latest stamps: “Go … Continue reading

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USPS Postage Rate Increase

April 17, 2011 saw a postage rate increase from the U.S. Postal Service for a number of mail classes. Here is a quick overview of changes that might affect you: Postage Rate Increases While First Class Letters (single piece, one … Continue reading

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How To Optimize Pictures For Your Website

What Is Image Optimization? When you take a digital picture, the file size of the picture depends on the camera. Most cameras and smart phones produce high quality pictures and the file size tends to exceed 2 megabytes (Mb), and … Continue reading

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Embedding Videos In Your DotNetNuke Website

Adding Video to Your Website Adding a YouTube video to your website is unbelievably easy. In fact, all the big players in the internet video market provide embed code so that website owners and bloggers can add video to their … Continue reading

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Creative Suite 5.5 Debuts

For the first time in years, Adobe has released an upgrade to Creative Suite “between versions”… version 5.5. In looking over the reviews and information from both Adobe and unconnected sources, it appears that the developments have been in response … Continue reading

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QR Codes: Your Vital Link Between Print & Web

If you haven’t heard of or seen them yet, you must be trying to ignore them! QR – or Quick Response – codes have begun popping up everywhere (I’ve noticed them on package labeling in Wal-Mart so they have definitely … Continue reading

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