Monthly Archives: July 2011

5 Reasons to Love the Vector Version of Your Logo

Yes… you need a vector version of your logo! You may not be able to place or use it in a Word document, but for any high quality printing or output (or for spot or “2-color” printing) you should insist … Continue reading

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New to Twitter? Yes, its for marketing but ENJOY it!

I was skeptical about Twitter at first, having the impression which many do that it’s merely a repository for endless minutiae. How many times have you heard someone (and by someone, I mean one who hasn’t been won over by … Continue reading

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8 Good Reasons to Use FSC Certified Paper

FSC – Forest Stewardship Council. This is a global, non-governmental organization that was established in 1993 to oversee responsible forest management to protect both the world’s forests and its forest-dependent communities. You see their logo on many products, from paper … Continue reading

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When printed halftone screen angles conflict, THAT’S A “MOIRÉ”!

You have encountered moiré (pronounced ‘more-ray’) patterns many times and perhaps not known the term for what you were witnessing. When a television is photographed or videotaped, those annoying interference patterns and running lines are a moiré effect. If you … Continue reading

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Innovative Marketing with Pre-Loaded Flash Drives

A great idea to get your own custom marketing information or presentations into the hands of your customers: pre-load flash drives (also called jump drives, USB drives, memory sticks) with your information, imprint your logo onto the drive, and mail … Continue reading

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Rich Blacks – 6 Ways to Define Black in Print

Just as colors vary from the natural world to your monitor to print (see Color Printing 101: the RBG & CMYK Gamuts), black is never JUST black. Rich Black, Cool Black, Warm Black, “Plain” Black, “Designer’s Black”…. each has their … Continue reading

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