Monthly Archives: January 2012

Print & Proofing: Typos Make Way for the Photoshop FAIL

If you work in the print or design business for any length of time, you will acquire a few stories to tell about typos, mistakes, and gaffes that escaped undetected by the proofing process. We proof carefully, and we encourage … Continue reading

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10 Tips for Designing Vehicle Wraps with Adobe Illustrator

Adobe Illustrator is a great tool for designing vehicle wraps, and with the help of Adobe PhotoShop you can achieve beautiful, high impact results. Perhaps the most important tip for the designer is to begin with an accurate template and … Continue reading

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Think Big, Print Big: Wide Format Banners, Posters & More

Big ideas, big dreams, big plans? Then you need big printing. Large, glossy, full-color wide format is increasingly a smart marketing choice for making a bold, clear statement. Think about the visual impact you could make in your business with … Continue reading

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Print Green: a Glossary of Green Acronyms & Terminology

Good for the environment. Good for business. The printing industry has a renewed commitment to environmental sustainability, due in part to an undeserved assumption among many that printing and paper are destructive to the environment. Paper is a renewable resource, … Continue reading

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Why Your Business Card Still Matters

Business cards are just like a handshake. They are a form of greeting that makes an actual physical connection, and can be the most important part of establishing a positive “first impression” with a client. While there are many new … Continue reading

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Easy Adobe PhotoShop Tips: Keyboard Shortcuts

The first steps in learning Adobe Creative Suite’s PhotoShop are always exploring the tool bar and scanning through the drop down menus. But if you use PhotoShop with any regularity, you soon discover common tasks you are performing over and … Continue reading

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Your ROI from Social Media Marketing

At the end of the day, the bottom line with any form of marketing is ROI – what return do we expect for the time, money and resources spent on the investment. In the realm of social media, the ROI … Continue reading

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