Monthly Archives: March 2012

An Easy Buy Now / Donate Button: Securely Accept Credit Card Orders on your Website

Small businesses face so many challenges in moving their sales and marketing efforts into the digital age. Watching the big dogs incorporate the latest techonology and software into their online sites, distribution networks, marketing or production can be as inspiring … Continue reading

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Creative Gift Ideas: Why Promotional Products Work

Don’t bypass promotional products – they are a powerful, affordable marketing tool. In addition to the high-tech reach of web marketing and social media, actually putting a physical gift into someone’s hands that they can use will keep your brand … Continue reading

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15 Years of Rapid Change for the World of Print

Today ImageSmith surprised me with a little celebration for my 15th anniversary with the company and a very generous gift of a brand new iPad. Our discussion at the gathering centered around the changes in our business over the past … Continue reading

Posted in Design, Integrated Marketing, Paper, Popular Culture, Prepress, Print, Social Media, Web | Tagged , , , , , , , , , , , | Comments Off

March Madness – Wear Your NCAA Picks with Direct To Garment Small Order Custom Tshirts

MARCH MADNESS: for college basketball fans this is the best time of the year. The brackets are full – here’s a link to the full Championship set-up; every team is charged with hope and enthusiasm.  Fans, as of noon today, … Continue reading

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Now THAT is Integrated Marketing – Taco Bell Shows How its Done

We have all heard the discussion about what the true value of social media and marketing via Facebook, Twitter, etc. is for small and medium sized businesses. Everyone wants to know the ROI – we want hard and fast data … Continue reading

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A Bloody Little Lesson about the Power of Promotional Products

I had a lesson this morning in the way promotional products have an impact above and beyond other traditional pieces of marketing. We’ve all had a paper cut. If you ever worked in the print industry, you’ve had a lot … Continue reading

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Spring Forward with Branded Merchandise

The swag bags given away at the Oscars this year were valued at over $62,000 each. That investment would never be made by these masters of marketing if there was not a solid return on such an investment. These folks … Continue reading

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Zebra Van Hits the Road in Western North Carolina

Our newly wrapped Zebra delivery van hit the road this week. Look for it all over Asheville, Hendersonville and Western North Carolina. Marty, our zebra mascot, is watching from the back door. Marketing Your Company with Vinyl Wraps If you’d … Continue reading

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