Monthly Archives: April 2012

How to Get Your Rack Cards in Welcome Centers and All Over Town

You’ve done the hard part… designed, created and printed a stunning set of rack cards to advertise your business. (See “Print Power: Six Tips for Creating Custom Rack Cards.”) You display them in your shop and use them in targeted … Continue reading

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Beginner Email Marketing Tips

Perhaps because everyone is use to having an email account and has figured out how to “cc”, “bcc” and send an email to all their friends at once, people seem to have developed over-simplified assumptions about what email marketing will … Continue reading

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Generosity – good for business, and…well, just good!

Your business reflects your principles. They are part of your brand – the basis of how you interact with your customers and your community. Putting a spirit of generosity in the way you work will always in the end bring … Continue reading

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White Space – Minimalism in Graphic and Web Design

Why Less Can Be More They say nature abhors a vaccum… apparently so do graphic design clients. For many, the impulse to fill up every available space with type or artwork can clutter or completely derail a project. A staple … Continue reading

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Print Power: Six Tips for Creating Custom Rack Cards

Rack cards are a staple of print marketing, and perhaps their greatest asset is their size. The standard 4″ x 9″ size makes it convenient, concise and appealing. As opposed to a flyer, pamphlet or folder of materials, the rack … Continue reading

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Mixing Ink – the Pantone Recipe for Print

Twitter uses a specific blue – not the same as Facebook blue, or Ford blue, or “Big Blue” IBM. Coke always wants the same red, whether its on a T-shirt, paper, plastic, a television screen or a glass bottle. To … Continue reading

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Co-Op Cash is Out There: Get Money to Help Pay for Your Advertising!

For many small businesses, co-op advertising is an untapped well of funding. Whether from product manufacturers or other agencies, arrangements for cash reimbursements for a percentage of your advertising costs on certain items are out there. The funding helps you … Continue reading

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