Every business needs a branded, high-quality, printed presentation folder to be used by all sales staff and marketers whenever making a call or attending a conference or seminar. Develop a set of innovative, interesting presentation kits all using the same branded folder and you can ensure your customers feel special when they receive this packet. The best strategy to leverage ROI:
Brand. Custom design your folder and make it be an eye-catching, classic representation of your business and your look. You can choose from many different sizes, paper types, and pre-diecut designs in order to save cost but still be unique and true to your own style.
Order a large quantity. The folders are multipurpose and can be used consistently by all staff for many purposes, thereby ensuring one look, one standard, one brand. It is the same reason UPS dresses their workforce in a recognizable uniform and why Target stores are synonymous with their large red circle logo. You want your business to maintain and further its brand recognition, and presentation folders are a great way to help establish that for yourself. By ordering a large number, you will be using them over a long period in a consistent manner.
Make it (and fill it with) something people will want to keep. A quality folder will be remembered and used by your clients, and you want them to travel home with them. Fill them with all the information you DIDN’T have time to cover in your face-to-face meeting, but also include giveaways or gifts to stimulate even more interest and use from your folders. Consider customized flash drives, key chains, pens, notepads… there are an endless variety of promotional products to make your message more powerful and successful, and to make your customer feel special.
To browse through the huge selection of presentation folders, and promotional products available, go online here. Also, check out our blog for information and ideas on branding, promotions and integrated marketing or visit our website.
Rely on your printer for advice and direction in choosing and branding your promotional items. They should be able to provide you access to just about any item you can imagine. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!