Monthly Archives: September 2012

Storm-Tweeting, and 5 Other Twitterbombs for Small Business to Avoid

As a marketing tool, Twitter has proven to be a real gift for small business. Through an active Twitter account, you can reach customers locally or globally, establish your expertise and leadership in your field, promote your business and brand, … Continue reading

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Get On Your Mark: Crop Marks, Bleed Marks, Registration Marks Explained

Our prepress department sees a lot of files from a lot of sources. One of the most common confusions over a fairly simple issue concerns the inclusion of crop and bleed marks and defining the bleed and slug areas of … Continue reading

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On the Psychology of Marketing: Fear, Anxiety, Profit?

Whether a flyer for your local restaurant or a million dollar Madison Avenue campaign, marketing succeeds by stimulating triggers in your psychological make-up. “Save money.” “Feel better about yourself.” “Eat.” Often the flashpoint marketers want to reach in order to … Continue reading

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