Monthly Archives: November 2012

New 2013 USPS Rules for Folded Self-Mailers (FSMs)

  As of January 5, 2013, the USPS puts into effect new rules for the design and preparation of FSMs, or folded self-mailers, a staple of effective direct mail marketing. As anyone involved with mailings can attest, the USPS rules and … Continue reading

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Your Life… on Paper. The Power of Print.

  From conception to expiration, paper and print are there at every important milestone in your life. Consider how print and paper record, accompany, educate, entertain, sustain and preserve your journey…   (For some great insights into the value of … Continue reading

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Variable Data Printing or VDP Produces Direct Mail Results

During the 2012 presidential campaign, both major political parties spent more on Direct Mail than any other form of advertising except broadcast television. Are you surprised that more was invested in old fashioned snail mail than internet or mobile outreach? … Continue reading

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