The Color of the Year for 2013: Emerald.
Each December, Pantone® makes their selection. As the Pantone Matching System is used across all creative industries as a color standard, the annual selection has come to be influential for many designers and is chosen with careful consideration to the marketplace and overall consumer culture of the day.
Pantone says their choice for the new year is “a vivid verdant green” that “enchances our sense of well-being further by inspiring insight as well as promoting balance and harmony.” That’s a big job for one color! They note that green is “the most abundant hue in nature, the human eye sees more green than any other color in the sprectrum.”
I’m beginning to notice that all the Pantone Color of the Year choices seem to fit together nicely in a single palette of colors. While it is a very pleasant, organic palette I just might use on a project soon, I’d really like to see a choice from way out of left field for 2014….. something dark or unexpected to inspire some variety.
We’ve written in this blog before about “color psychology” which interprets perceptions of green as balanced, organic, rejuvenating and renewing. The association of the color with the gemstone adds an element of luxury and sophistication to the hue, but also a feeling of hardness or durability. Does PMS 3278C do it for you? Visit the Pantone website to download the color palettes for Adobe applications and begin to make emerald. the star of your next marketing campaign.