Monthly Archives: May 2013

Blow-In Some Creative Direct Mail Ideas: What Catches Your Eye?

Blow-ins and Bind-ins: ever thought about why those insert cards in your direct mail work? If they didn’t, they would not be showered with so many. “Blow-in” cards (as bindery machines blow the inserts into the printed pieces during manufacture) … Continue reading

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Gradient Banding in Wide Format Printing: Can You Prevent It?

  A quick check online convinces me that a lot of folk – designers, artists and printers – are frustrated with gradients that print with banding, or clearly dileneated “steps” of color visible in both digital and offset printing and … Continue reading

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Share a Coke with Your Name on it: Getting Personal with VDP and Integrated Marketing

  Update: After success in Australia, South Africa, the UK and dozens of other countries, Coke is finally releasing personalized Coke in the US this summer of 2014 – and it seems to be a social media hit (at least … Continue reading

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