Retro Gizmo: Artifacts from the Pre-Digital PrePress Department

 

Light Table, Prepress Department

Last year we featured a blogpost on an antique piece of bindery equipment still being used in our print shop. Today, we’re thinking about a few other vintage relics that have been gathering dust in the art department. The pre-digital days in prepress were not all that long ago – extending into the 1990s. The print industry was an early adopter of computer technology with digital imaging technologies, workflow and of course design software from the early days of Adobe, Quark, Corel, Aldus and others. Early Macs were the industry leader in digital typesetting, page layout and graphics. Both the design process and the photographic techniques used to image plates for offset printing underwent a rapid transition just before the new millennium.

The 90s saw the tail end of prepress imaging techniques that had evolved over decades.  Design skills included “paste-up” – manually positioning type and graphics onto each master sheet for printing. You’ll really appreciate a straight tool line once you paste on a piece of tool-line tape by hand! For graphic elements and photographs, anything other than 100% black had to be rasterized by imagesetters into “dots” to create grayscale halftones. Full color printing required four separate pieces of developed film, “stripped” into exact position with a hand-trimmed mask. Large print shops had many full-time employees whose job was to “strip” plates for the press, usually at light tables like the one seen at the top of this post. Below are some relics from those days when graphic design was as much craft as art:

Scale for enlargements

Resizing graphics and text was often done photographically before desktop publishing – requiring some math skills for percentages of enlargement or reduction. This handy tool was invaluable.

Pre-Digital Artroom Supplies

Paste-up: manually creating a master of the printed page. Red Litho Tape was used to block any light shining through a stripping sheet. “Cold Type” supplies included decorative tool lines in the form of tape. E-rulers were handy for measuring point size of imaged type.

Art Room Supplies

Strippers were small metal tabs used to keep film in perfect alignment for processing plates. It was also the name for the folks who handled that entire process. The orange sheet here is a stripping sheet, where printable areas would be opened up (masked) to allow photographic imaging of the press plates.

T-Square and grayscale or color targets

Manual skills and a steady hand were essential skills for paste-up. The T-square and other tools helped. Also, much of the imaging process relied on traditional photographic techniques to achieve proper color and grayscale output.

 

The skill and craft of fine printing and effective marketing is more alive today in the digital world than ever before. Strive to buy your print locally! A community printer will understand communication and design, with a special emphasis on your local market. They should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmental responsible printing with FSC certified products. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER!

Call us at 828.684.4512. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.
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