Monthly Archives: July 2015

NCOALink and CASS Processing: Get Your Data Back After Each Direct Mailing

Direct mail marketing works. It is a powerful driver of sales and success for businesses large and small. Yet because postal rules are confusing and the procedures are time consuming to follow, we normally pay a professional – often our … Continue reading

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Turn to Your Printer for Multimedia Marketing Support

  Printing businesses have expanded their services far beyond just printing on paper. Product lines include design services, integrated marketing and direct mail, promotional products and the production of marketing materials as diverse as wide format signage and embroidered or … Continue reading

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Event Marketing for Small Business Owners

There are millions of small businesses competing against each other with websites, advertisements and marketing campaigns vying for the attention of consumers. It is difficult to stand out from the crowd in such an environment, but event marketing puts your … Continue reading

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Beyond Emoji: A Need for New Punctuation?

  Our language is constantly evolving regardless of how many grammar and standardized rules we define. Typography, in time, evolves as well under the influence of both the spoken language and the newly emerging digital modes of interaction. Digital communications … Continue reading

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