Author Archives: admin

What is DotNetNuke or DNN?

DotNetNuke – now DNN – is free software that is installed on an internet hosting account which is used to develop and maintain web applications and websites. A properly configured DNN website provides companies a way to manage their website … Continue reading

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Using HTML Entities for Special Characters

At ImageSmith, we develop for a Content Management System (CMS) called DotNetNuke. This allows our clients to easily make text and image changes with a simple login. Usually the only type of content that needs to be added or updated … Continue reading

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Web Safe Fonts and the Current State of Internet Typography

Traditionally, when designing a website only certain fonts were available for use. These fonts earned the title “web safe fonts” because these fonts were installed on almost everyone’s computer. So back in the day, web designers and developers were limited … Continue reading

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Rack Cards – 6 Tips to Rack Up Profits

Rack cards are one of the most concise, effective and affordable marketing tools to put information into the hands of your customers. You can maximize their impact by keeping a few key issues of content and design in focus. Include … Continue reading

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Targeted Mailings Maximize Your Return

Direct Mail – How to Ensure You Get the Most “Bang For Your Buck” Direct mail is still a great way to reach your customers and prospects. Web-based marketing (e-newsletters, Facebook, etc) is a great addition, but printed pieces still … Continue reading

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White Lines in Your PDF?Don’t Worry, They Won’t Print.

One of the most common questions we hear in the PrePress Department concerns those pesky “white lines” that are visible on screen in pdf files. The bottom line on the lines is: they are a display-only apparition – called “stitching”, … Continue reading

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How to Handle Spam and Email Scams

There is nothing more frustrating than a full inbox, especially when most of the emails are unsolicited spam from shysters overseas. Often times they will send professional looking emails, acting as a professional representative of a reputable company. For instance, … Continue reading

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GO GREEN – Conservation Stamps Promote Sustainability

At Imagesmith, we work toward sustainability in our business every day. As a provider of mailing services, we are happy to see that the U.S. Postal Service shares that commitment and is promoting social awareness with their latest stamps: “Go … Continue reading

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USPS Postage Rate Increase

April 17, 2011 saw a postage rate increase from the U.S. Postal Service for a number of mail classes. Here is a quick overview of changes that might affect you: Postage Rate Increases While First Class Letters (single piece, one … Continue reading

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How To Optimize Pictures For Your Website

What Is Image Optimization? When you take a digital picture, the file size of the picture depends on the camera. Most cameras and smart phones produce high quality pictures and the file size tends to exceed 2 megabytes (Mb), and … Continue reading

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