Author Archives: ImageSmith

Personalized Bandanas: Paisley, Personalized, Print to Order

  GREAT IDEA – why not put your logo and tag line on a bandana! They make a great as promotional products or swag gifts for customers, or to display for sale. The classic bandana with a paisley pattern seems … Continue reading

Posted in Branding, Graphic Design, Logos, Print, Promotional Products, Screenprinting, Style and Fashion, Uncategorized | Tagged , , , | Leave a comment

Foil Stamping Shines – More Options from Metallics

  Foil stamping is a great way to add eye-catching shine and metallic glow to your print projects. Even a small touch of foil on a printed piece can bring it alive in a way regular inks never can. Foils … Continue reading

Posted in Creativity, Design, Paper, Prepress, Print, Promotional Products, Uncategorized | Tagged , , , , , , , , , | Comments Off

Print and Direct Mail Still Drive Integrated Marketing

Just like fashion or the weather, trends in marketing tend to be cyclical – a decade or more ago the old chorus of “Print is Dead” was being sung by many in marketing looking toward the future. The excitement over … Continue reading

Posted in Database Management, Integrated Marketing, Mail, Nonprofits & Charitable Giving, Paper, Print, Small Business, Uncategorized | Comments Off

Nonprofits, Charities Face Challenges of New Tax Law – Will Direct Mail Come to the Rescue?

The new tax law passed by Congress in December 2017 has charitable fundraisers and nonprofits from the local level to the international level concerned. According to some estimates, the changes will potentially drain from $16 billion to $24 billion from … Continue reading

Posted in Integrated Marketing, Nonprofits & Charitable Giving, Promotions, Small Business, Social Media, Uncategorized, Web | Tagged , , , , , , , , , , , | Comments Off

USPS Stamps Have a New Feel – Textured Coatings & Thermochromic Ink

  The USPS continues to excel with great design, print and marketing ideas in their innovative new postage stamps. Their newest releases take the plain printed stamp to a whole new experience level. They combine cool, engaging print techniques with … Continue reading

Posted in Creativity, Design, Graphic Design, Mail, Paper, Print, Promotions | Tagged , , , , , , , , , , | Comments Off

Using Templates to Design – Print, Promo Products & Signs

  Trade show booths, converted envelopes, coffee mugs, die cut folders, POS displays, folded mailpieces… what first step do all these design projects share? In each case, you will want to ask for a template from your printer before you … Continue reading

Posted in Bindery, Design, Prepress, Print, Promotional Products, Signs, Wide Format | Tagged , , , , , , , , , , , , , , | Comments Off

The Rebirth of Brutalism – Graphic Design’s Edgy Experiment

Playful or angry? Radical or bland reproduction? Utilitarian or chaotic? Brutalism in graphic design thrives on uncertainties. A common goal of design, especially in a print marketing or web commerce environment, is to stand out from the crowd – to … Continue reading

Posted in Branding, Creativity, Design, Graphic Design, Print, Uncategorized, Web | Tagged , , , , , , , , , | Comments Off