Author Archives: ImageSmith

Print and Direct Mail Still Drive Integrated Marketing

Just like fashion or the weather, trends in marketing tend to be cyclical – a decade or more ago the old chorus of “Print is Dead” was being sung by many in marketing looking toward the future. The excitement over … Continue reading

Posted in Database Management, Integrated Marketing, Mail, Nonprofits & Charitable Giving, Paper, Print, Small Business, Uncategorized | Comments Off

Nonprofits, Charities Face Challenges of New Tax Law – Will Direct Mail Come to the Rescue?

The new tax law passed by Congress in December 2017 has charitable fundraisers and nonprofits from the local level to the international level concerned. According to some estimates, the changes will potentially drain from $16 billion to $24 billion from … Continue reading

Posted in Integrated Marketing, Nonprofits & Charitable Giving, Promotions, Small Business, Social Media, Uncategorized, Web | Tagged , , , , , , , , , , , | Comments Off

USPS Stamps Have a New Feel – Textured Coatings & Thermochromic Ink

  The USPS continues to excel with great design, print and marketing ideas in their innovative new postage stamps. Their newest releases take the plain printed stamp to a whole new experience level. They combine cool, engaging print techniques with … Continue reading

Posted in Creativity, Design, Graphic Design, Mail, Paper, Print, Promotions | Tagged , , , , , , , , , , | Comments Off

Using Templates to Design – Print, Promo Products & Signs

  Trade show booths, converted envelopes, coffee mugs, die cut folders, POS displays, folded mailpieces… what first step do all these design projects share? In each case, you will want to ask for a template from your printer before you … Continue reading

Posted in Bindery, Design, Prepress, Print, Promotional Products, Signs, Wide Format | Tagged , , , , , , , , , , , , , , | Comments Off

The Rebirth of Brutalism – Graphic Design’s Edgy Experiment

Playful or angry? Radical or bland reproduction? Utilitarian or chaotic? Brutalism in graphic design thrives on uncertainties. A common goal of design, especially in a print marketing or web commerce environment, is to stand out from the crowd – to … Continue reading

Posted in Branding, Creativity, Design, Graphic Design, Print, Uncategorized, Web | Tagged , , , , , , , , , | Comments Off

The Campus Arboretum of HCC Celebrates First 50 Years with Beautiful Print Exhibit

Celebrating the beauty of a “living laboratory” calls for a beautiful exhibit. The Haywood Community College Foundation in Clyde, NC is doing just that for the anniversary of the HCC Campus Arboretum and “First Fifty Years of Stewardship” in their … Continue reading

Posted in Creativity, Graphic Design, Print, Signs, Typography, Uncategorized, Wide Format | Tagged , , , , , , , , , , , , , , , | Comments Off

Smash Gives Creatives What They Want: Easy, Unlimited, Ad-Free File Transfer That’s FREE!

  Free? No registration? No size limits? Mobile friendly? And specifically designed for designers?!! SMASH is a new digital content sharing service based on a model designed to truly give users exactly what we all want when sharing digital files: free, … Continue reading

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