Author Archives: ImageSmith

What the Success of Snapchat Means for Marketers

  Content is king. It’s a phrase so overused that you may have nixed it from your digital marketing vocabulary completely. With hundreds of social media platforms sharing content at breakneck speed all over the world, how small business marketers … Continue reading

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5 Bright Ideas to Inspire Your Creativity

  Creative thinking is a valuable skill in any line of work. Inevitably we all have days where that creative spirit seems to be missing, or we fall into work habits that ignore the benefits and fun we experience in … Continue reading

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Print Housecleaning: Stirring Up the Digital Divide

  The turn of a new year is always time for some housecleaning here at ImageSmith. And, as usual, amid the dust, paperwork and clutter that accumulates in any production environment we always find a few surprising reminders of how … Continue reading

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Print Surprise: Optical Illusions at the Press

    Optical illusions – where the perceived reality of a viewed object is different than the actual physical attributes being viewed – are interesting phenomena. Occasionally an unintended illusion will pop up in the print work here at our … Continue reading

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Making the Most of Your First Trade Show: 5 Essential Tips for Success

  One out of every two trade show attendees is planning to buy at least one product exhibited as a result of attending trade shows, according to Exhibit Surveys. Attending a trade show can connect you with eager buyers, give … Continue reading

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Making Print Social: Interactive Media and Integrated Marketing

  Infographics have become wildly popular both online and in print. Graphic designers create visually inventive ways to convey otherwise confusing, unclear or tedious information that work well in print layouts and also draw readers online. The graphic-as-step-by-step-explanation trend is … Continue reading

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NCOALink and CASS Processing: Get Your Data Back After Each Direct Mailing

Direct mail marketing works. It is a powerful driver of sales and success for businesses large and small. Yet because postal rules are confusing and the procedures are time consuming to follow, we normally pay a professional – often our … Continue reading

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Turn to Your Printer for Multimedia Marketing Support

  Printing businesses have expanded their services far beyond just printing on paper. Product lines include design services, integrated marketing and direct mail, promotional products and the production of marketing materials as diverse as wide format signage and embroidered or … Continue reading

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