Category Archives: Database Management

Print and Direct Mail Still Drive Integrated Marketing

Just like fashion or the weather, trends in marketing tend to be cyclical – a decade or more ago the old chorus of “Print is Dead” was being sung by many in marketing looking toward the future. The excitement over … Continue reading

Posted in Database Management, Integrated Marketing, Mail, Nonprofits & Charitable Giving, Paper, Print, Small Business, Uncategorized | Leave a comment

5 Innovative Tech Tools for Small Business Owners

  The advancement in digital communication technology tools has made it easier for companies to reach their target audiences and beyond, with small businesses and startups gaining the ability to impact the public at a minimal cost. While you may … Continue reading

Posted in Database Management, Integrated Marketing, Promotions, Social Media, Web | Tagged , , , , , , , , | Comments Off

Getting Ready for Big Data: Take a Look at Your Mail List

Our privacy is shrinking… or at least our concept of privacy is certainly evolving into something new in a world where just about everything we do, think, read, buy, eat, spend, or consume is digitally tracked. In such a world, … Continue reading

Posted in Database Management, Integrated Marketing, Mail, Paper, Print | Tagged , , , , , | Comments Off