Category Archives: Integrated Marketing

Shandys, Selfies & A Mustache: Traveler Beer Does Integrated Marketing Right!

  What is more fun than a stick-on mustache?! …well, taking a selfie with your mustache to share with the world AND enjoying a new European twist on delicious beer at the same time. That combo has helped prove Traveler Beer … Continue reading

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Designing Product Labels: Stick a Label on a Bottle with Illustrator and PhotoShop

  OUR PROJECT: design a label and show it in use on the actual product. We need to create print-ready label files AND on-product demos for proofing those labels – a very common scenario for the designer. Moreover, our goal is also … Continue reading

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Auto Generate QR Codes with Data Merge in InDesign CC 2014

  The Data Merge function in InDesign is a powerful, versatile tool for integrated marketing. We use it for variable data printing to personalize individual pieces – text and images – and, if a direct mail piece, to address and … Continue reading

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Multichannel Marketing Powers Print and Digital Success

  In a time of increasingly digital interaction, never underestimate the value of good, old fashioned tangible, physical marketing:  print, direct mail, promotional products, signage, embroidery/screenprinting. Perhaps because of the hype and excitement over the digital revolution in progress around us … Continue reading

Posted in Branding, Integrated Marketing, Promotional Products, Promotions, Signs, Small Business, Uncategorized | Tagged , , , , , , , , , , | 1 Comment

Acclaim or Blame, Magazine Cover Designs Show the Power of Print

If I had the time, I think I would start a blog just to feature news about dramatic, controversial, catalytic, magazine cover designs. Just in the past recent weeks, the following covers have stirred up online interest: The New York … Continue reading

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ImageBlog’s 2013 Print and Design Year in Review

End of the year reflection time – which means of course a Top 10 list, right? Imageblog is our online newstand of conjecture, knowledge, experience and opinion about the world of print, design, marketing, technology and sustainability. Looking back at … Continue reading

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