Category Archives: Integrated Marketing

EDDM – Is Every Door Direct Mail Right For You?

The USPS direct mail program called Every Door Direct Mail, begun in 2011, makes saturation mailing affordable for small businesses. Offer coupons, publicize events, send thanks, announce sales or online promotions, and discover new customers from areas you target – … Continue reading

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Shandys, Selfies & A Mustache: Traveler Beer Does Integrated Marketing Right!

  What is more fun than a stick-on mustache?! …well, taking a selfie with your mustache to share with the world AND enjoying a new European twist on delicious beer at the same time. That combo has helped prove Traveler Beer … Continue reading

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Designing Product Labels: Stick a Label on a Bottle with Illustrator and PhotoShop

  OUR PROJECT: design a label and show it in use on the actual product. We need to create print-ready label files AND on-product demos for proofing those labels – a very common scenario for the designer. Moreover, our goal is also … Continue reading

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Auto Generate QR Codes with Data Merge in InDesign CC 2014

  The Data Merge function in InDesign is a powerful, versatile tool for integrated marketing. We use it for variable data printing to personalize individual pieces – text and images – and, if a direct mail piece, to address and … Continue reading

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Multichannel Marketing Powers Print and Digital Success

  In a time of increasingly digital interaction, never underestimate the value of good, old fashioned tangible, physical marketing:  print, direct mail, promotional products, signage, embroidery/screenprinting. Perhaps because of the hype and excitement over the digital revolution in progress around us … Continue reading

Posted in Branding, Integrated Marketing, Promotional Products, Promotions, Signs, Small Business, Uncategorized | Tagged , , , , , , , , , , | 1 Comment

Acclaim or Blame, Magazine Cover Designs Show the Power of Print

If I had the time, I think I would start a blog just to feature news about dramatic, controversial, catalytic, magazine cover designs. Just in the past recent weeks, the following covers have stirred up online interest: The New York … Continue reading

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