Category Archives: Mail

Print and Direct Mail Still Drive Integrated Marketing

Just like fashion or the weather, trends in marketing tend to be cyclical – a decade or more ago the old chorus of “Print is Dead” was being sung by many in marketing looking toward the future. The excitement over … Continue reading

Posted in Database Management, Integrated Marketing, Mail, Nonprofits & Charitable Giving, Paper, Print, Small Business, Uncategorized | Comments Off

USPS Stamps Have a New Feel – Textured Coatings & Thermochromic Ink

  The USPS continues to excel with great design, print and marketing ideas in their innovative new postage stamps. Their newest releases take the plain printed stamp to a whole new experience level. They combine cool, engaging print techniques with … Continue reading

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NCOALink and CASS Processing: Get Your Data Back After Each Direct Mailing

Direct mail marketing works. It is a powerful driver of sales and success for businesses large and small. Yet because postal rules are confusing and the procedures are time consuming to follow, we normally pay a professional – often our … Continue reading

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Turn to Your Printer for Multimedia Marketing Support

  Printing businesses have expanded their services far beyond just printing on paper. Product lines include design services, integrated marketing and direct mail, promotional products and the production of marketing materials as diverse as wide format signage and embroidered or … Continue reading

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EDDM – Is Every Door Direct Mail Right For You?

The USPS direct mail program called Every Door Direct Mail, begun in 2011, makes saturation mailing affordable for small businesses. Offer coupons, publicize events, send thanks, announce sales or online promotions, and discover new customers from areas you target – … Continue reading

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ImageBlog’s 2013 Print and Design Year in Review

End of the year reflection time – which means of course a Top 10 list, right? Imageblog is our online newstand of conjecture, knowledge, experience and opinion about the world of print, design, marketing, technology and sustainability. Looking back at … Continue reading

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Blow-In Some Creative Direct Mail Ideas: What Catches Your Eye?

Blow-ins and Bind-ins: ever thought about why those insert cards in your direct mail work? If they didn’t, they would not be showered with so many. “Blow-in” cards (as bindery machines blow the inserts into the printed pieces during manufacture) … Continue reading

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Die cutting: Creative Finishing Ideas Add Power to Print

Even a simple die cut can transform a bland self-mailer into a powerful marketing piece. Creative die cutting highlights the 3D nature of print – its tactile and functional nature. It also grabs attention and makes a marketing piece stand … Continue reading

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Your Integrated Marketing Plan Needs Direct Mail

Over at PrintisBig.com, you will find some eye-opening statistics about the print industry, and specifically about the power of direct mail – yes, good old-fashined direct mail, even in a digital age. While I would attribute part of the continued … Continue reading

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New Global Forever Stamp from the USPS: Great Design, Great Idea

Now the convenience for a Forever Stamp, like the ones we all use for domestic first class letters, is available for international mail. For $1.10, you can send a one ounce letter to any country in the world (or a … Continue reading

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