Category Archives: Mail

Variable Data Printing or VDP Produces Direct Mail Results

During the 2012 presidential campaign, both major political parties spent more on Direct Mail than any other form of advertising except broadcast television. Are you surprised that more was invested in old fashioned snail mail than internet or mobile outreach? … Continue reading

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5 Tips for Customized Holiday Greeting Cards: Keep Up the Tradition

E-cards make an impression – often not the one intended. Email messages lack the physical impact of a traditional, printed holiday greeting card sent the old-fashioned way through good old snail mail. Even with a dancing flash elf that sings … Continue reading

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Printing Custom Flyers: 7 Ideas to Get Your Money’s Worth

Custom, full color flyers are a true workhorse of any solid marketing effort. They function as handouts, sales sheets, product cards, event announcements, coupons, direct mail, or invitations. Even with today’s online competitive marketplace, they remain a central, effective tool … Continue reading

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New Punctuation: from Interrobang to SarcMark

Just what we needed, more punctuation. Well…. actually we do need more. That statement itself could have benefited from a symbol that conveyed the fact that I did not seriously want more punctuation or font problems to deal with! But … Continue reading

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The Letter: 10 Songs About Mail, the Written Word and the USPS

Despite the ease of digital mail, it cannot quite match the impact of the arrival of a handwritten letter. While the USPS struggles through some very difficult economic times in the digital age, it has stood tall in our cultural … Continue reading

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10 Tips for a Great Multipurpose Newsletter

In a steady, pervasive way, our economy has shifted from one where the greatest value is produced in the manufacture of goods and services to one where the greatest value is mined from data, ideas and knowledge. In such an … Continue reading

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Getting Ready for Big Data: Take a Look at Your Mail List

Our privacy is shrinking… or at least our concept of privacy is certainly evolving into something new in a world where just about everything we do, think, read, buy, eat, spend, or consume is digitally tracked. In such a world, … Continue reading

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Print Power: Six Tips for Creating Custom Rack Cards

Rack cards are a staple of print marketing, and perhaps their greatest asset is their size. The standard 4″ x 9″ size makes it convenient, concise and appealing. As opposed to a flyer, pamphlet or folder of materials, the rack … Continue reading

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Setting Yourself Apart: Harnessing the Power of the Hand Written Note

We are connected today in every way possible – smart phones, texts, tweets, phone calls, mobile GPS, even blogs. But can you remember the last hand written note or card you received? I bet you can! And that is important … Continue reading

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