Category Archives: Paper

USPS Stamps Have a New Feel – Textured Coatings & Thermochromic Ink

  The USPS continues to excel with great design, print and marketing ideas in their innovative new postage stamps. Their newest releases take the plain printed stamp to a whole new experience level. They combine cool, engaging print techniques with … Continue reading

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Print Housecleaning: Stirring Up the Digital Divide

  The turn of a new year is always time for some housecleaning here at ImageSmith. And, as usual, amid the dust, paperwork and clutter that accumulates in any production environment we always find a few surprising reminders of how … Continue reading

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Print Surprise: Optical Illusions at the Press

    Optical illusions – where the perceived reality of a viewed object is different than the actual physical attributes being viewed – are interesting phenomena. Occasionally an unintended illusion will pop up in the print work here at our … Continue reading

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Making the Most of Your First Trade Show: 5 Essential Tips for Success

  One out of every two trade show attendees is planning to buy at least one product exhibited as a result of attending trade shows, according to Exhibit Surveys. Attending a trade show can connect you with eager buyers, give … Continue reading

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Turn to Your Printer for Multimedia Marketing Support

  Printing businesses have expanded their services far beyond just printing on paper. Product lines include design services, integrated marketing and direct mail, promotional products and the production of marketing materials as diverse as wide format signage and embroidered or … Continue reading

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“First Among Many”: Library of Congress Exhibit on Early American Printing

  If you find yourself in Washington, DC this summer, the Library of Congress has a must-see, free public exhibit covering the foundation of printing in the American colonies.  Called “First Among Many: The Bay Psalm Book and Early Moments … Continue reading

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Great Balls of Fire: Two Great Stories on the Longevity of Print

Print has a way of sticking around. And while it can often be neglected in the excitement surrounding digital and cutting-edge communications today, print continues to thrive and surprise. It’s very physical, tactile nature is the reason for the powerful … Continue reading

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EDDM – Is Every Door Direct Mail Right For You?

The USPS direct mail program called Every Door Direct Mail, begun in 2011, makes saturation mailing affordable for small businesses. Offer coupons, publicize events, send thanks, announce sales or online promotions, and discover new customers from areas you target – … Continue reading

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