Category Archives: Popular Culture

5 Bright Ideas to Inspire Your Creativity

  Creative thinking is a valuable skill in any line of work. Inevitably we all have days where that creative spirit seems to be missing, or we fall into work habits that ignore the benefits and fun we experience in … Continue reading

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Print Surprise: Optical Illusions at the Press

    Optical illusions – where the perceived reality of a viewed object is different than the actual physical attributes being viewed – are interesting phenomena. Occasionally an unintended illusion will pop up in the print work here at our … Continue reading

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Making Print Social: Interactive Media and Integrated Marketing

  Infographics have become wildly popular both online and in print. Graphic designers create visually inventive ways to convey otherwise confusing, unclear or tedious information that work well in print layouts and also draw readers online. The graphic-as-step-by-step-explanation trend is … Continue reading

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“First Among Many”: Library of Congress Exhibit on Early American Printing

  If you find yourself in Washington, DC this summer, the Library of Congress has a must-see, free public exhibit covering the foundation of printing in the American colonies.  Called “First Among Many: The Bay Psalm Book and Early Moments … Continue reading

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Great Balls of Fire: Two Great Stories on the Longevity of Print

Print has a way of sticking around. And while it can often be neglected in the excitement surrounding digital and cutting-edge communications today, print continues to thrive and surprise. It’s very physical, tactile nature is the reason for the powerful … Continue reading

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4 Easy Steps to Creating Engaging Video Content

  Visual content marketing, or the use of video in your website’s content, has grown exponentially over the last few years. According to numbers published by Ooyala, mobile and tablet video watching has grown a staggering 532% since 2012. Taking … Continue reading

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Shandys, Selfies & A Mustache: Traveler Beer Does Integrated Marketing Right!

  What is more fun than a stick-on mustache?! …well, taking a selfie with your mustache to share with the world AND enjoying a new European twist on delicious beer at the same time. That combo has helped prove Traveler Beer … Continue reading

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Remembering MAD Magazine’s Al Feldstein, Print & Comedy Success Story

  The graphic design of MAD magazine covers has always been a parody itself of publications like TIME or Esquire or Cosmopolitan. Eyecatching and insightful, they poke fun at current political and cultural news with a satirical slant and the … Continue reading

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