Category Archives: Psychology

5 Bright Ideas to Inspire Your Creativity

  Creative thinking is a valuable skill in any line of work. Inevitably we all have days where that creative spirit seems to be missing, or we fall into work habits that ignore the benefits and fun we experience in … Continue reading

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Print Surprise: Optical Illusions at the Press

    Optical illusions – where the perceived reality of a viewed object is different than the actual physical attributes being viewed – are interesting phenomena. Occasionally an unintended illusion will pop up in the print work here at our … Continue reading

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9 on Design: Websites and Blogs to Inspire You

  So many rich, inspirational, informative websites and blogs are now online that help keep us here at ImageSmith up to date. We have many favorites, and want to share a few in this post with the hope you find … Continue reading

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Boston Magazine Cover Design: Moving Tribute, Powerful Print

  Boston Magazine: www.bostonmagazine.com, Cover image by Mitch Feinberg   Sometimes an image captures the heart and emotions of a nation. Even in a world of film, video, 3D imaging and iMax movie experiences, a single still frame frozen in … Continue reading

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Explore Emerald in 2013 – Pantone’s New Color of the Year

The Color of the Year for 2013: Emerald. Each December, Pantone® makes their selection. As the Pantone Matching System is used across all creative industries as a color standard, the annual selection has come to be influential for many designers … Continue reading

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On the Psychology of Marketing: Fear, Anxiety, Profit?

Whether a flyer for your local restaurant or a million dollar Madison Avenue campaign, marketing succeeds by stimulating triggers in your psychological make-up. “Save money.” “Feel better about yourself.” “Eat.” Often the flashpoint marketers want to reach in order to … Continue reading

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