Category Archives: Print

Category for blog posts pertaining to offset, digital, and other types of printing.

Making the Most of Your First Trade Show: 5 Essential Tips for Success

  One out of every two trade show attendees is planning to buy at least one product exhibited as a result of attending trade shows, according to Exhibit Surveys. Attending a trade show can connect you with eager buyers, give … Continue reading

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Making Print Social: Interactive Media and Integrated Marketing

  Infographics have become wildly popular both online and in print. Graphic designers create visually inventive ways to convey otherwise confusing, unclear or tedious information that work well in print layouts and also draw readers online. The graphic-as-step-by-step-explanation trend is … Continue reading

Posted in Branding, Graphic Design, Integrated Marketing, Print, Promotional Products, Promotions, Social Media, Social Media | Tagged , , , , , , | 1 Comment

NCOALink and CASS Processing: Get Your Data Back After Each Direct Mailing

Direct mail marketing works. It is a powerful driver of sales and success for businesses large and small. Yet because postal rules are confusing and the procedures are time consuming to follow, we normally pay a professional – often our … Continue reading

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Turn to Your Printer for Multimedia Marketing Support

  Printing businesses have expanded their services far beyond just printing on paper. Product lines include design services, integrated marketing and direct mail, promotional products and the production of marketing materials as diverse as wide format signage and embroidered or … Continue reading

Posted in Design, Embroidery, Graphic Design, Integrated Marketing, Mail, Paper, Print, Promotional Products, Promotions, Signs, Small Business | Tagged , , , , , , , , , , , , , , | Comments Off

Event Marketing for Small Business Owners

There are millions of small businesses competing against each other with websites, advertisements and marketing campaigns vying for the attention of consumers. It is difficult to stand out from the crowd in such an environment, but event marketing puts your … Continue reading

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Beyond Emoji: A Need for New Punctuation?

  Our language is constantly evolving regardless of how many grammar and standardized rules we define. Typography, in time, evolves as well under the influence of both the spoken language and the newly emerging digital modes of interaction. Digital communications … Continue reading

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“First Among Many”: Library of Congress Exhibit on Early American Printing

  If you find yourself in Washington, DC this summer, the Library of Congress has a must-see, free public exhibit covering the foundation of printing in the American colonies.  Called “First Among Many: The Bay Psalm Book and Early Moments … Continue reading

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Quick InDesign Tip: Discover the Story Editor

  Many InDesign users may primarily work on image heavy, single page documents such as flyers, office stationary, business cards, posters or ads. But if you have ever found yourself in charge of laying out significant amounts of text for … Continue reading

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Dos & Don’ts of Office Graphics

Wall and floor graphics, POP signage, banners, suspended print signage, window clings, custom wraps of furniture or equipment… creative signage for the workspace or retail space can make a world of difference in successful branding. Here are some hints to … Continue reading

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