Category Archives: Promotions

Category for blog posts pertaining to promotional products and marketing gizmos.

Nonprofits, Charities Face Challenges of New Tax Law – Will Direct Mail Come to the Rescue?

The new tax law passed by Congress in December 2017 has charitable fundraisers and nonprofits from the local level to the international level concerned. According to some estimates, the changes will potentially drain from $16 billion to $24 billion from … Continue reading

Posted in Integrated Marketing, Nonprofits & Charitable Giving, Promotions, Small Business, Social Media, Uncategorized, Web | Tagged , , , , , , , , , , , | Comments Off

USPS Stamps Have a New Feel – Textured Coatings & Thermochromic Ink

  The USPS continues to excel with great design, print and marketing ideas in their innovative new postage stamps. Their newest releases take the plain printed stamp to a whole new experience level. They combine cool, engaging print techniques with … Continue reading

Posted in Creativity, Design, Graphic Design, Mail, Paper, Print, Promotions | Tagged , , , , , , , , , , | Comments Off

Making Print Social: Interactive Media and Integrated Marketing

  Infographics have become wildly popular both online and in print. Graphic designers create visually inventive ways to convey otherwise confusing, unclear or tedious information that work well in print layouts and also draw readers online. The graphic-as-step-by-step-explanation trend is … Continue reading

Posted in Branding, Graphic Design, Integrated Marketing, Print, Promotional Products, Promotions, Social Media, Social Media | Tagged , , , , , , | 1 Comment

Turn to Your Printer for Multimedia Marketing Support

  Printing businesses have expanded their services far beyond just printing on paper. Product lines include design services, integrated marketing and direct mail, promotional products and the production of marketing materials as diverse as wide format signage and embroidered or … Continue reading

Posted in Design, Embroidery, Graphic Design, Integrated Marketing, Mail, Paper, Print, Promotional Products, Promotions, Signs, Small Business | Tagged , , , , , , , , , , , , , , | Comments Off

Event Marketing for Small Business Owners

There are millions of small businesses competing against each other with websites, advertisements and marketing campaigns vying for the attention of consumers. It is difficult to stand out from the crowd in such an environment, but event marketing puts your … Continue reading

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Color, Balance and Emphasis: An Infographic on How Graphics Work

Any size business can take advantage of custom infographics to better communicate and attract interest. Any process or idea you would like to explain to potential customers can be illustrated with eye-catching graphics. Talk to your printer about creating your … Continue reading

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Creative Backdrops for Your At-Home Photography Studio

Operating an at-home photography business or taking photos to use in your graphic design work can be convenient, efficient and enjoyable. It also can be expensive. If you can be as creative with do-it-yourself projects as you are with your … Continue reading

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Multichannel Marketing Powers Print and Digital Success

  In a time of increasingly digital interaction, never underestimate the value of good, old fashioned tangible, physical marketing:  print, direct mail, promotional products, signage, embroidery/screenprinting. Perhaps because of the hype and excitement over the digital revolution in progress around us … Continue reading

Posted in Branding, Integrated Marketing, Promotional Products, Promotions, Signs, Small Business, Uncategorized | Tagged , , , , , , , , , , | 1 Comment

5 Innovative Tech Tools for Small Business Owners

  The advancement in digital communication technology tools has made it easier for companies to reach their target audiences and beyond, with small businesses and startups gaining the ability to impact the public at a minimal cost. While you may … Continue reading

Posted in Database Management, Integrated Marketing, Promotions, Social Media, Web | Tagged , , , , , , , , | Comments Off