Category Archives: Promotions

Category for blog posts pertaining to promotional products and marketing gizmos.

Buy Local, Buy the Book – Indie Asheville and Print Go Together

  Malaprop’s Bookstore/Cafe is the flagship, downtown, indie bookstore in Asheville, NC, and always does a great job in outreach and marketing to the community. With an award-winning events program, website and social media plan, a sister-store at Downtown Books … Continue reading

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Share a Coke with Your Name on it: Getting Personal with VDP and Integrated Marketing

  Update: After success in Australia, South Africa, the UK and dozens of other countries, Coke is finally releasing personalized Coke in the US this summer of 2014 – and it seems to be a social media hit (at least … Continue reading

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New 2013 USPS Rules for Folded Self-Mailers (FSMs)

  As of January 5, 2013, the USPS puts into effect new rules for the design and preparation of FSMs, or folded self-mailers, a staple of effective direct mail marketing. As anyone involved with mailings can attest, the USPS rules and … Continue reading

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3 Logo Makeovers: 3 Reasons for a Brand Refresh

Autumn must be the time of year for updating brands – there seem to be several high profile changes recently. As companies evolve and markets change, brand gurus try to reflect new attributes and appeal to new market segments through … Continue reading

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On the Psychology of Marketing: Fear, Anxiety, Profit?

Whether a flyer for your local restaurant or a million dollar Madison Avenue campaign, marketing succeeds by stimulating triggers in your psychological make-up. “Save money.” “Feel better about yourself.” “Eat.” Often the flashpoint marketers want to reach in order to … Continue reading

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Pursuit Horizon: Cross country documentary in the making

Ever wanted to shove off and hit the road to see what lies out there for you? That is a popular fantasy for most of us working stiffs – some folks actually make that dream come true. Enter Zach Settewongse … Continue reading

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Generosity – good for business, and…well, just good!

Your business reflects your principles. They are part of your brand – the basis of how you interact with your customers and your community. Putting a spirit of generosity in the way you work will always in the end bring … Continue reading

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Co-Op Cash is Out There: Get Money to Help Pay for Your Advertising!

For many small businesses, co-op advertising is an untapped well of funding. Whether from product manufacturers or other agencies, arrangements for cash reimbursements for a percentage of your advertising costs on certain items are out there. The funding helps you … Continue reading

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Creative Gift Ideas: Why Promotional Products Work

Don’t bypass promotional products – they are a powerful, affordable marketing tool. In addition to the high-tech reach of web marketing and social media, actually putting a physical gift into someone’s hands that they can use will keep your brand … Continue reading

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