Category Archives: Small Business

Color, Balance and Emphasis: An Infographic on How Graphics Work

Any size business can take advantage of custom infographics to better communicate and attract interest. Any process or idea you would like to explain to potential customers can be illustrated with eye-catching graphics. Talk to your printer about creating your … Continue reading

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EDDM – Is Every Door Direct Mail Right For You?

The USPS direct mail program called Every Door Direct Mail, begun in 2011, makes saturation mailing affordable for small businesses. Offer coupons, publicize events, send thanks, announce sales or online promotions, and discover new customers from areas you target – … Continue reading

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Creative Backdrops for Your At-Home Photography Studio

Operating an at-home photography business or taking photos to use in your graphic design work can be convenient, efficient and enjoyable. It also can be expensive. If you can be as creative with do-it-yourself projects as you are with your … Continue reading

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Shandys, Selfies & A Mustache: Traveler Beer Does Integrated Marketing Right!

  What is more fun than a stick-on mustache?! …well, taking a selfie with your mustache to share with the world AND enjoying a new European twist on delicious beer at the same time. That combo has helped prove Traveler Beer … Continue reading

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Why Great Customer Service Is a Powerful Small Business Marketing Tool

  With the power of the Internet and the multitude of review sites, it’s difficult to avoid honest opinions about your company. Those reviews, both positive and negative, are just a Google search away, and whether the complaint or review … Continue reading

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Decking Out Your New Office Space

  The U.S. Census Bureau reports there are 543,000 new businesses started every month. A vast majority of these are single-employee ventures. But there are also those that christen a new office space and prepare to fill it with all … Continue reading

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Multichannel Marketing Powers Print and Digital Success

  In a time of increasingly digital interaction, never underestimate the value of good, old fashioned tangible, physical marketing:  print, direct mail, promotional products, signage, embroidery/screenprinting. Perhaps because of the hype and excitement over the digital revolution in progress around us … Continue reading

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