Category Archives: Uncategorized

Nonprofits, Charities Face Challenges of New Tax Law – Will Direct Mail Come to the Rescue?

The new tax law passed by Congress in December 2017 has charitable fundraisers and nonprofits from the local level to the international level concerned. According to some estimates, the changes will potentially drain from $16 billion to $24 billion from … Continue reading

Posted in Integrated Marketing, Nonprofits & Charitable Giving, Promotions, Small Business, Social Media, Uncategorized, Web | Tagged , , , , , , , , , , , | Comments Off

The Rebirth of Brutalism – Graphic Design’s Edgy Experiment

Playful or angry? Radical or bland reproduction? Utilitarian or chaotic? Brutalism in graphic design thrives on uncertainties. A common goal of design, especially in a print marketing or web commerce environment, is to stand out from the crowd – to … Continue reading

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The Campus Arboretum of HCC Celebrates First 50 Years with Beautiful Print Exhibit

Celebrating the beauty of a “living laboratory” calls for a beautiful exhibit. The Haywood Community College Foundation in Clyde, NC is doing just that for the anniversary of the HCC Campus Arboretum and “First Fifty Years of Stewardship” in their … Continue reading

Posted in Creativity, Graphic Design, Print, Signs, Typography, Uncategorized, Wide Format | Tagged , , , , , , , , , , , , , , , | Comments Off

5 Bright Ideas to Inspire Your Creativity

  Creative thinking is a valuable skill in any line of work. Inevitably we all have days where that creative spirit seems to be missing, or we fall into work habits that ignore the benefits and fun we experience in … Continue reading

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Print Housecleaning: Stirring Up the Digital Divide

  The turn of a new year is always time for some housecleaning here at ImageSmith. And, as usual, amid the dust, paperwork and clutter that accumulates in any production environment we always find a few surprising reminders of how … Continue reading

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Print Surprise: Optical Illusions at the Press

    Optical illusions – where the perceived reality of a viewed object is different than the actual physical attributes being viewed – are interesting phenomena. Occasionally an unintended illusion will pop up in the print work here at our … Continue reading

Posted in Design, Graphic Design, Paper, Prepress, Print, Psychology, Uncategorized | Tagged , , , , , , , , , | Comments Off

Great Balls of Fire: Two Great Stories on the Longevity of Print

Print has a way of sticking around. And while it can often be neglected in the excitement surrounding digital and cutting-edge communications today, print continues to thrive and surprise. It’s very physical, tactile nature is the reason for the powerful … Continue reading

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Multichannel Marketing Powers Print and Digital Success

  In a time of increasingly digital interaction, never underestimate the value of good, old fashioned tangible, physical marketing:  print, direct mail, promotional products, signage, embroidery/screenprinting. Perhaps because of the hype and excitement over the digital revolution in progress around us … Continue reading

Posted in Branding, Integrated Marketing, Promotional Products, Promotions, Signs, Small Business, Uncategorized | Tagged , , , , , , , , , , | 1 Comment