Category Archives: Web

Category for blog posts pertaining the world wide web and internet marketing.

Nonprofits, Charities Face Challenges of New Tax Law – Will Direct Mail Come to the Rescue?

The new tax law passed by Congress in December 2017 has charitable fundraisers and nonprofits from the local level to the international level concerned. According to some estimates, the changes will potentially drain from $16 billion to $24 billion from … Continue reading

Posted in Integrated Marketing, Nonprofits & Charitable Giving, Promotions, Small Business, Social Media, Uncategorized, Web | Tagged , , , , , , , , , , , | Comments Off

The Rebirth of Brutalism – Graphic Design’s Edgy Experiment

Playful or angry? Radical or bland reproduction? Utilitarian or chaotic? Brutalism in graphic design thrives on uncertainties. A common goal of design, especially in a print marketing or web commerce environment, is to stand out from the crowd – to … Continue reading

Posted in Branding, Creativity, Design, Graphic Design, Print, Uncategorized, Web | Tagged , , , , , , , , , | Comments Off

Kuler is now Color! Plus, the New Color Theme Tool in Adobe InDesign CC 2014

  The latest update for Adobe InDesign CC 2014 gives you a great new tool for creating a beautiful matching color palette based on the images and artwork already in your layout. The Color Theme tool will create for you … Continue reading

Posted in Design, Graphic Design, Print, Web | Tagged , , , , , , , , , , , , , , , | Comments Off

Career Path Tips for Creative Designers

  As technology continues to advance and people use the internet more and more for everything from shopping and research to staying in touch with friends and family, careers in graphic design – and especially web design – seem certain … Continue reading

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5 Innovative Tech Tools for Small Business Owners

  The advancement in digital communication technology tools has made it easier for companies to reach their target audiences and beyond, with small businesses and startups gaining the ability to impact the public at a minimal cost. While you may … Continue reading

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The Rapid Evolution of Cyber Monday

  My inbox was full of Cyber Monday reminders today. The idea of “Cyber Monday” as a sales event has proven in just eight short years to be a self-fulfilling prophecy. When it began in 2005 – at least that’s … Continue reading

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Your Integrated Marketing Plan Needs Direct Mail

Over at PrintisBig.com, you will find some eye-opening statistics about the print industry, and specifically about the power of direct mail – yes, good old-fashined direct mail, even in a digital age. While I would attribute part of the continued … Continue reading

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An Easy Buy Now / Donate Button: Securely Accept Credit Card Orders on your Website

Small businesses face so many challenges in moving their sales and marketing efforts into the digital age. Watching the big dogs incorporate the latest techonology and software into their online sites, distribution networks, marketing or production can be as inspiring … Continue reading

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