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Monthly Archives: February 2012
The Power of Print: 11 Songs about Paper & Ink
After writing a recent blog-post about the significant role of print and paper in our culture, I started thinking about how that has to show up in our popular music as well. And since blog-posts love to take the form … Continue reading
Printing 101: What is Spot or Two-Color Printing?
Too often as printers, we assume everyone else understands the basics of print technology. Full color, spot color, process, digital, offset, thermography, letterpress, wide format… there are many paths to create a beautiful and effective printed product – decisions have … Continue reading
There’s Something About Paper. Or, about that pdf diploma…
We love technology – the instantaneous flow of information and data, the interconnectedness of people who would never otherwise meet, the crowd-sourcing of digital solutions. In our line of work, we have marvelled at the seismic shift in the ease … Continue reading
Posted in Integrated Marketing, Paper, Print, Web
Tagged integrated marketing, marketing, paper, print, Web Developement
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If You Have The Right Printer, You Have Your Marketing Consultant
Running a small business demands expertise in many, many divergent fields. You must excel at finance, employee relations, marketing, sales, and of course the specifics of the type of business you went into in the first place. In a … Continue reading
Posted in Integrated Marketing, Print
Tagged branding, design, direct mail, mailing services, market research, marketing, print, social media, target audience, Web Developement
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We Love Paper: 4 Favorites and a Few Resource Tips
We love paper. Its feel, smell, texture, weight. Selecting the right paper for a print project is an important part of the design of any printed piece. We understand that most designers and print buyers are not experts on paper, … Continue reading
Color Makes Sense: On-Demand Color Printing
People pay more attention to marketing in color. It’s just a fact. And in the past, the cost of high quality color printing could be a deterrent to many firms with a limited marketing budget. Full color print was only … Continue reading
Posted in Branding, Design, Integrated Marketing, Print
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Setting Yourself Apart: Harnessing the Power of the Hand Written Note
We are connected today in every way possible – smart phones, texts, tweets, phone calls, mobile GPS, even blogs. But can you remember the last hand written note or card you received? I bet you can! And that is … Continue reading
The Power of Design: the Madrid 2020 Olympic Logo Controversy
Good intentions – bad results. Olympic logos seem to keep going offtrack. Remember the London 2012 controversy? Well the latest logo disaster getting lots of attention online comes from Madrid’s bid to host the 2020 Olympic Games. An attempt to … Continue reading
Posted in Branding, Design, Promotions
Tagged 2020, branding, design, logo design, madrid, marketing, Olympics, typo
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