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Author Archives: ImageSmith
Print, Globalization & A Little Green Bug from China
A little green bug from China really got me thinking about small business and the new globalization of marketing. Wide format printing of banners, signs, floor murals, POP displays, outdoor signage, wall decor and other graphic displays keeps our Mutoh … Continue reading
Posted in Integrated Marketing, Paper, Print, Signs
Tagged globalization, marketing, social media, vinyl, wall murals, Web Developement, wide format
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10 Tips for a Great Multipurpose Newsletter
In a steady, pervasive way, our economy has shifted from one where the greatest value is produced in the manufacture of goods and services to one where the greatest value is mined from data, ideas and knowledge. In such … Continue reading
Posted in Design, Integrated Marketing, Mail, Newsletters, Paper, Prepress, Print
Tagged color, design, email, marketing, paper, prepress tips, spam
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Getting Ready for Big Data: Take a Look at Your Mail List
Our privacy is shrinking… or at least our concept of privacy is certainly evolving into something new in a world where just about everything we do, think, read, buy, eat, spend, or consume is digitally tracked. In such a world, … Continue reading
Posted in Database Management, Integrated Marketing, Mail, Paper, Print
Tagged database management, direct mail, email, mailing services, market research, marketing
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How to Get Your Rack Cards in Welcome Centers and All Over Town
You’ve done the hard part… designed, created and printed a stunning set of rack cards to advertise your business. (See “Print Power: Six Tips for Creating Custom Rack Cards.”) You display them in your shop and use them in targeted mailings. … Continue reading
Posted in Integrated Marketing, Paper, Print
Tagged marketing, paper, rack cards, tourism, travel, welcome centers
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Beginner Email Marketing Tips
Perhaps because everyone is use to having an email account and has figured out how to “cc”, “bcc” and send an email to all their friends at once, people seem to have developed over-simplified assumptions about what email marketing will … Continue reading
Posted in Email, Integrated Marketing
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Generosity – good for business, and…well, just good!
Your business reflects your principles. They are part of your brand – the basis of how you interact with your customers and they define the experience you want them to take away from doing business with you. Putting a spirit … Continue reading
Posted in Branding, Integrated Marketing, Promotions, Social Media
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White Space – Minimalism in Graphic and Web Design
Why Less Can Be More They say nature abhors a vaccum… apparently so do graphic design clients. For many, the impulse to fill up every available space with type or artwork can clutter or completely derail a project. A staple … Continue reading
Posted in Design, Prepress, Print
Tagged branding, cmyk, design, marketing, minimalism, negative space, print, Web Developement, white space
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Print Power: Six Tips for Creating Custom Rack Cards
Rack cards are a staple of print marketing, and perhaps their greatest asset is their size. The standard 4″ x 9″ size makes it convenient, concise and appealing. As opposed to a flyer, pamphlet or folder of materials, the rack … Continue reading
Mixing Ink – the Pantone Recipe for Print
Twitter uses a specific blue – not the same as Facebook blue, or Ford blue, or “Big Blue” IBM. Coke always wants the same red, whether its on a T-shirt, paper, plastic, a television screen or a glass bottle. To … Continue reading
Co-Op Cash is Out There: Get Money to Help Pay for Your Advertising!
For many small businesses, co-op advertising is an untapped well of funding. Whether from product manufacturers or other agencies, arrangements for cash reimbursements for a percentage of your advertising costs on certain items are out there. The funding helps you … Continue reading
Posted in Integrated Marketing, Print, Promotions
Tagged co-op, co-op advertising, funding, marketing
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