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Category Archives: Design
10 Tips for a Great Multipurpose Newsletter
In a steady, pervasive way, our economy has shifted from one where the greatest value is produced in the manufacture of goods and services to one where the greatest value is mined from data, ideas and knowledge. In such … Continue reading
Posted in Design, Integrated Marketing, Mail, Newsletters, Paper, Prepress, Print
Tagged color, design, email, marketing, paper, prepress tips, spam
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White Space – Minimalism in Graphic and Web Design
Why Less Can Be More They say nature abhors a vaccum… apparently so do graphic design clients. For many, the impulse to fill up every available space with type or artwork can clutter or completely derail a project. A staple … Continue reading
Posted in Design, Prepress, Print
Tagged branding, cmyk, design, marketing, minimalism, negative space, print, Web Developement, white space
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Print Power: Six Tips for Creating Custom Rack Cards
Rack cards are a staple of print marketing, and perhaps their greatest asset is their size. The standard 4″ x 9″ size makes it convenient, concise and appealing. As opposed to a flyer, pamphlet or folder of materials, the rack … Continue reading
Mixing Ink – the Pantone Recipe for Print
Twitter uses a specific blue – not the same as Facebook blue, or Ford blue, or “Big Blue” IBM. Coke always wants the same red, whether its on a T-shirt, paper, plastic, a television screen or a glass bottle. To … Continue reading
15 Years of Rapid Change for the World of Print
Today ImageSmith surprised me with a little celebration for my 15th anniversary with the company and a very generous gift of a brand new iPad. Our discussion at the gathering centered around the changes in our business over the past … Continue reading
Zebra Van Hits the Road in Western North Carolina
Our newly wrapped Zebra delivery van hit the road this week. Look for it all over Asheville, Hendersonville and Western North Carolina. Marty, our zebra mascot, is watching from the back door. Marketing Your Company with Vinyl Wraps If you’d … Continue reading
Posted in Branding, Design, Print, Signs, Vehicle Wraps
Tagged branding, carwraps, marketing, print, vinyl, window graphics
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The Power of Print: 11 Songs about Paper & Ink
After writing a recent blog-post about the significant role of print and paper in our culture, I started thinking about how that has to show up in our popular music as well. And since blog-posts love to take the form … Continue reading
Printing 101: What is Spot or Two-Color Printing?
Too often as printers, we assume everyone else understands the basics of print technology. Full color, spot color, process, digital, offset, thermography, letterpress, wide format… there are many paths to create a beautiful and effective printed product – decisions have … Continue reading
We Love Paper: 4 Favorites and a Few Resource Tips
We love paper. Its feel, smell, texture, weight. Selecting the right paper for a print project is an important part of the design of any printed piece. We understand that most designers and print buyers are not experts on paper, … Continue reading
Color Makes Sense: On-Demand Color Printing
People pay more attention to marketing in color. It’s just a fact. And in the past, the cost of high quality color printing could be a deterrent to many firms with a limited marketing budget. Full color print was only … Continue reading
Posted in Branding, Design, Integrated Marketing, Print
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