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Category Archives: Mail
10 Tips for a Great Multipurpose Newsletter
In a steady, pervasive way, our economy has shifted from one where the greatest value is produced in the manufacture of goods and services to one where the greatest value is mined from data, ideas and knowledge. In such … Continue reading
Posted in Design, Integrated Marketing, Mail, Newsletters, Paper, Prepress, Print
Tagged color, design, email, marketing, paper, prepress tips, spam
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Getting Ready for Big Data: Take a Look at Your Mail List
Our privacy is shrinking… or at least our concept of privacy is certainly evolving into something new in a world where just about everything we do, think, read, buy, eat, spend, or consume is digitally tracked. In such a world, … Continue reading
Posted in Database Management, Integrated Marketing, Mail, Paper, Print
Tagged database management, direct mail, email, mailing services, market research, marketing
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Print Power: Six Tips for Creating Custom Rack Cards
Rack cards are a staple of print marketing, and perhaps their greatest asset is their size. The standard 4″ x 9″ size makes it convenient, concise and appealing. As opposed to a flyer, pamphlet or folder of materials, the rack … Continue reading
Setting Yourself Apart: Harnessing the Power of the Hand Written Note
We are connected today in every way possible – smart phones, texts, tweets, phone calls, mobile GPS, even blogs. But can you remember the last hand written note or card you received? I bet you can! And that is … Continue reading
Think Big, Print Big: Wide Format Banners, Posters & More
Big ideas, big dreams, big plans? Then you need big printing. Large, glossy, full-color wide format is increasingly a smart marketing choice for making a bold, clear statement. Think about the visual impact you could make in your business with … Continue reading
Posted in Design, Integrated Marketing, Mail, Print, Promotions, Signs
Tagged banners, branding, carwraps, color, marketing, vinyl, wall murals, wide format, window graphics
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Supercharge Direct Mail with Variable Data Printing
Direct Mail works. Direct Mail with variable data works even better. And to the surprise of many it works more effectively than most email marketing efforts. The reason why says a lot about both the nature of email/web ads and … Continue reading
Innovative Marketing with Pre-Loaded Flash Drives
A great idea to get your own custom marketing information or presentations into the hands of your customers: pre-load flash drives (also called jump drives, USB drives, memory sticks) with your information, imprint your logo onto the drive, and mail … Continue reading
Targeted Mailings Maximize Your Return
Direct Mail – How to Ensure You Get the Most “Bang For Your Buck” Direct mail is still a great way to reach your customers and prospects. Web-based marketing (e-newsletters, Facebook, etc) is a great addition, but printed pieces still … Continue reading
Posted in Mail
Tagged direct mail, mailings, market research, marketing, ROI, target audience
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GO GREEN – Conservation Stamps Promote Sustainability
At Imagesmith, we work toward sustainability in our business every day. As a provider of mailing services, we are happy to see that the U.S. Postal Service shares that commitment and is promoting social awareness with their latest stamps: “Go … Continue reading
USPS Postage Rate Increase
April 17, 2011 saw a postage rate increase from the U.S. Postal Service for a number of mail classes. Here is a quick overview of changes that might affect you: Postage Rate Increases While First Class Letters (single piece, one … Continue reading