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Category Archives: Promotions
Generosity – good for business, and…well, just good!
Your business reflects your principles. They are part of your brand – the basis of how you interact with your customers and they define the experience you want them to take away from doing business with you. Putting a spirit … Continue reading
Posted in Branding, Integrated Marketing, Promotions, Social Media
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Co-Op Cash is Out There: Get Money to Help Pay for Your Advertising!
For many small businesses, co-op advertising is an untapped well of funding. Whether from product manufacturers or other agencies, arrangements for cash reimbursements for a percentage of your advertising costs on certain items are out there. The funding helps you … Continue reading
Posted in Integrated Marketing, Print, Promotions
Tagged co-op, co-op advertising, funding, marketing
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Creative Gift Ideas: Why Promotional Products Work
Don’t bypass promotional products – they are a powerful, affordable marketing tool. In addition to the high-tech reach of web marketing and social media, actually putting a physical gift into someone’s hands that they can use will keep your brand … Continue reading
Posted in Branding, Promotional Products, Promotions
Tagged branded merchandise, branding, marketing, promotional products
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Now THAT is Integrated Marketing – Taco Bell Shows How its Done
We have all heard the discussion about what the true value of social media and marketing via Facebook, Twitter, etc. is for small and medium sized businesses. Everyone wants to know the ROI – we want hard and fast data … Continue reading
Posted in Branding, Integrated Marketing, Print, Promotions, Social Media
Tagged AR, augmented reality, branding, marketing, QR codes, ROI, social media
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A Bloody Little Lesson about the Power of Promotional Products
I had a lesson this morning in the way promotional products have an impact above and beyond other traditional pieces of marketing. We’ve all had a paper cut. If you ever worked in the print industry, you’ve had a lot … Continue reading
Spring Forward with Branded Merchandise
The swag bags given away at the Oscars this year were valued at over $62,000 each. That investment would never be made by these masters of marketing if there was not a solid return on such an investment. These folks … Continue reading
The Power of Design: the Madrid 2020 Olympic Logo Controversy
Good intentions – bad results. Olympic logos seem to keep going offtrack. Remember the London 2012 controversy? Well the latest logo disaster getting lots of attention online comes from Madrid’s bid to host the 2020 Olympic Games. An attempt to … Continue reading
Posted in Branding, Design, Promotions
Tagged 2020, branding, design, logo design, madrid, marketing, Olympics, typo
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Think Big, Print Big: Wide Format Banners, Posters & More
Big ideas, big dreams, big plans? Then you need big printing. Large, glossy, full-color wide format is increasingly a smart marketing choice for making a bold, clear statement. Think about the visual impact you could make in your business with … Continue reading
Posted in Design, Integrated Marketing, Mail, Print, Promotions, Signs
Tagged banners, branding, carwraps, color, marketing, vinyl, wall murals, wide format, window graphics
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Why Your Business Card Still Matters
Business cards are just like a handshake. They are a form of greeting that makes an actual physical connection, and can be the most important part of establishing a positive “first impression” with a client. While there are many … Continue reading
Posted in Design, Print, Promotions
Tagged branding, design, logo design, marketing, QR codes
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Versatile Vinyl Makeover: Removable Wall Murals
Brand new year: no better time to recreate your office, showroom, factory or store with wide format graphics. Custom wall murals, window graphics, even floor and ceiling graphics: take a look at some of the images below as an … Continue reading
Posted in Design, Promotions, Signs
Tagged cmyk, color, design, marketing, vinyl, wall murals, wide format, window graphics
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