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Tag Archives: pantone
Mixing Ink – the Pantone Recipe for Print
Twitter uses a specific blue – not the same as Facebook blue, or Ford blue, or “Big Blue” IBM. Coke always wants the same red, whether its on a T-shirt, paper, plastic, a television screen or a glass bottle. To … Continue reading
Printing 101: What is Spot or Two-Color Printing?
Too often as printers, we assume everyone else understands the basics of print technology. Full color, spot color, process, digital, offset, thermography, letterpress, wide format… there are many paths to create a beautiful and effective printed product – decisions have … Continue reading
Pantone’s 2012 Color of the Year is Tangerine Tango
Each December, Pantone chooses a “color of the year.” As the Pantone Matching System is used across all creative industries as a color standard, the annual selection has come to be influential for many designers and is chosen with … Continue reading
Posted in Design, Prepress, Print
Tagged color, color psychology, marketing, pantone
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