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Tag Archives: QR codes
Print Power: Six Tips for Creating Custom Rack Cards
Rack cards are a staple of print marketing, and perhaps their greatest asset is their size. The standard 4″ x 9″ size makes it convenient, concise and appealing. As opposed to a flyer, pamphlet or folder of materials, the rack … Continue reading
Now THAT is Integrated Marketing – Taco Bell Shows How its Done
We have all heard the discussion about what the true value of social media and marketing via Facebook, Twitter, etc. is for small and medium sized businesses. Everyone wants to know the ROI – we want hard and fast data … Continue reading
Posted in Branding, Integrated Marketing, Print, Promotions, Social Media
Tagged AR, augmented reality, branding, marketing, QR codes, ROI, social media
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Why Your Business Card Still Matters
Business cards are just like a handshake. They are a form of greeting that makes an actual physical connection, and can be the most important part of establishing a positive “first impression” with a client. While there are many … Continue reading
Posted in Design, Print, Promotions
Tagged branding, design, logo design, marketing, QR codes
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Print: The Heart of Integrated Marketing Campaigns
Tangible, portable, engaging, accessible, user-friendly, multiuse, renewable, versatile and creative… all great reasons to make print the foundation of your marketing campaign. Its very nature as a physical, rather than digital, object … Continue reading
Posted in Design, Integrated Marketing, Print, Promotions
Tagged branding, cmyk, direct mail, market research, marketing, print, QR codes, variable data printing, VDP
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QR Codes: Your Vital Link Between Print & Web
If you haven’t heard of or seen them yet, you must be trying to ignore them! QR – or Quick Response – codes have begun popping up everywhere (I’ve noticed them on package labeling in Wal-Mart so they have definitely … Continue reading