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Tag Archives: VDP
Print: The Heart of Integrated Marketing Campaigns
Tangible, portable, engaging, accessible, user-friendly, multiuse, renewable, versatile and creative… all great reasons to make print the foundation of your marketing campaign. Its very nature as a physical, rather than digital, object … Continue reading
Posted in Design, Integrated Marketing, Print, Promotions
Tagged branding, cmyk, direct mail, market research, marketing, print, QR codes, variable data printing, VDP
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Supercharge Direct Mail with Variable Data Printing
Direct Mail works. Direct Mail with variable data works even better. And to the surprise of many it works more effectively than most email marketing efforts. The reason why says a lot about both the nature of email/web ads and … Continue reading