Tag Archives: advertising

Dos & Don’ts of Office Graphics

Wall and floor graphics, POP signage, banners, suspended print signage, window clings, custom wraps of furniture or equipment… creative signage for the workspace or retail space can make a world of difference in successful branding. Here are some hints to … Continue reading

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The Rapid Evolution of Cyber Monday

  My inbox was full of Cyber Monday reminders today. The idea of “Cyber Monday” as a sales event has proven in just eight short years to be a self-fulfilling prophecy. When it began in 2005 – at least that’s … Continue reading

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1931 Frankenstein Poster Sells for World Record Amount at Auction

  Frankenstein just stomped Casablanca. That’s not an indie horror movie, but the results of a world record setting auction on July 27. As reported on artdaily.com, an original 1931 “insert poster” for the Universal movie Frankenstein sold at Heritage … Continue reading

Posted in Entertainment, Film, Paper, Popular Culture, Posters, Print, Typography | Tagged , , , , , , , , , , , , , , | Comments Off

Share a Coke with Your Name on it: Getting Personal with VDP and Integrated Marketing

  Update: After success in Australia, South Africa, the UK and dozens of other countries, Coke is finally releasing personalized Coke in the US this summer of 2014 – and it seems to be a social media hit (at least … Continue reading

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Die cutting: Creative Finishing Ideas Add Power to Print

Even a simple die cut can transform a bland self-mailer into a powerful marketing piece. Creative die cutting highlights the 3D nature of print – its tactile and functional nature. It also grabs attention and makes a marketing piece stand … Continue reading

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Storm-Tweeting, and 5 Other Twitterbombs for Small Business to Avoid

As a marketing tool, Twitter has proven to be a real gift for small business. Through an active Twitter account, you can reach customers locally or globally, establish your expertise and leadership in your field, promote your business and brand, … Continue reading

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On the Psychology of Marketing: Fear, Anxiety, Profit?

Whether a flyer for your local restaurant or a million dollar Madison Avenue campaign, marketing succeeds by stimulating triggers in your psychological make-up. “Save money.” “Feel better about yourself.” “Eat.” Often the flashpoint marketers want to reach in order to … Continue reading

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