Tag Archives: color

Mixing Ink – the Pantone Recipe for Print

Twitter uses a specific blue – not the same as Facebook blue, or Ford blue, or “Big Blue” IBM. Coke always wants the same red, whether its on a T-shirt, paper, plastic, a television screen or a glass bottle. To … Continue reading

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Printing 101: What is Spot or Two-Color Printing?

Too often as printers, we assume everyone else understands the basics of print technology. Full color, spot color, process, digital, offset, thermography, letterpress, wide format… there are many paths to create a beautiful and effective printed product – decisions have … Continue reading

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Think Big, Print Big: Wide Format Banners, Posters & More

Big ideas, big dreams, big plans? Then you need big printing. Large, glossy, full-color wide format is increasingly a smart marketing choice for making a bold, clear statement. Think about the visual impact you could make in your business with … Continue reading

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Versatile Vinyl Makeover: Removable Wall Murals

Removable vinyl wall murals and wide-format graphics can recreate your office, showroom, factory or store. Custom wall murals, window graphics, even floor and ceiling graphics: take a look at some of the images below as an inspiration to what you … Continue reading

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Pantone’s 2012 Color of the Year is Tangerine Tango

Each December, Pantone chooses a “color of the year.” As the Pantone Matching System is used across all creative industries as a color standard, the annual selection has come to be influential for many designers and is chosen with careful … Continue reading

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5 Reasons to Love the Vector Version of Your Logo

Yes… you need a vector version of your logo! You may not be able to place or use it in a Word document, but for any high quality printing or output (or for spot or “2-color” printing) you should insist … Continue reading

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When printed halftone screen angles conflict, THAT’S A “MOIRÉ”!

You have encountered moiré (pronounced ‘more-ray’) patterns many times and perhaps not known the term for what you were witnessing. When a television is photographed or videotaped, those annoying interference patterns and running lines are a moiré effect. If you … Continue reading

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Rich Blacks – 6 Ways to Define Black in Print

Just as colors vary from the natural world to your monitor to print (see Color Printing 101: the RBG & CMYK Gamuts), black is never JUST black. Rich Black, Cool Black, Warm Black, “Plain” Black, “Designer’s Black”…. each has their … Continue reading

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Color Printing 101: the RGB & CMYK gamuts

The science behind color itself is at the heart of printing – and key to meeting the expectations you have for a beautifully printed project. The first step in understanding the boundaries of printable color is to know that the … Continue reading

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The Psychology of Color: What Do Colors “Mean”?

Color choice in design – whether you are painting a bedroom or developing a brand – involves a critical set of decisions that can easily lead your project astray. As in most things, some people have a talent for choosing … Continue reading

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