Tag Archives: communication

OUCH! ANSI Safety Signage & Graphic Design Basics

  Yes, I will keep the cover closed! Not a very attractive image but it certainly makes me want to stop and consider how not to wind up in that position. The graphic design of workplace safety signage is built around … Continue reading

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9 on Design: Websites and Blogs to Inspire You

  So many rich, inspirational, informative websites and blogs are now online that help keep us here at ImageSmith up to date. We have many favorites, and want to share a few in this post with the hope you find … Continue reading

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Cash at All Costs: Small Business Trends for 2014

  The U.S. economy is wrapping up 2013 with a piece of good news. November job growth cut the unemployment rate to 7 percent, the lowest it’s been in five years. Higher-paying industries including manufacturing and construction added more jobs, … Continue reading

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Blow-In Some Creative Direct Mail Ideas: What Catches Your Eye?

Blow-ins and Bind-ins: ever thought about why those insert cards in your direct mail work? If they didn’t, they would not be showered with so many. “Blow-in” cards (as bindery machines blow the inserts into the printed pieces during manufacture) … Continue reading

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Storm-Tweeting, and 5 Other Twitterbombs for Small Business to Avoid

As a marketing tool, Twitter has proven to be a real gift for small business. Through an active Twitter account, you can reach customers locally or globally, establish your expertise and leadership in your field, promote your business and brand, … Continue reading

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Saving Your Print Project – Seven PrePress Pitfalls, One Simple Fix

THE HAND-OFF:  the moment of truth in a smooth, successful marketing project comes when you transfer your digital files to your print service provider. Below are seven of the most common roadblocks that are sure to frustrate you and defeat … Continue reading

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New Punctuation: from Interrobang to SarcMark

Just what we needed, more punctuation. Well…. actually we do need more. That statement itself could have benefited from a symbol that conveyed the fact that I did not seriously want more punctuation or font problems to deal with! But … Continue reading

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