Tag Archives: copywriting

Quick InDesign Tip: Discover the Story Editor

  Many InDesign users may primarily work on image heavy, single page documents such as flyers, office stationary, business cards, posters or ads. But if you have ever found yourself in charge of laying out significant amounts of text for … Continue reading

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On the Psychology of Marketing: Fear, Anxiety, Profit?

Whether a flyer for your local restaurant or a million dollar Madison Avenue campaign, marketing succeeds by stimulating triggers in your psychological make-up. “Save money.” “Feel better about yourself.” “Eat.” Often the flashpoint marketers want to reach in order to … Continue reading

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