Tag Archives: direct mail

Your Integrated Marketing Plan Needs Direct Mail

Over at PrintisBig.com, you will find some eye-opening statistics about the print industry, and specifically about the power of direct mail – yes, good old-fashined direct mail, even in a digital age. While I would attribute part of the continued … Continue reading

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New Global Forever Stamp from the USPS: Great Design, Great Idea

Now the convenience for a Forever Stamp, like the ones we all use for domestic first class letters, is available for international mail. For $1.10, you can send a one ounce letter to any country in the world (or a … Continue reading

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New 2013 USPS Rules for Folded Self-Mailers (FSMs)

  As of January 5, 2013, the USPS puts into effect new rules for the design and preparation of FSMs, or folded self-mailers, a staple of effective direct mail marketing. As anyone involved with mailings can attest, the USPS rules and … Continue reading

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Variable Data Printing or VDP Produces Direct Mail Results

During the 2012 presidential campaign, both major political parties spent more on Direct Mail than any other form of advertising except broadcast television. Are you surprised that more was invested in old fashioned snail mail than internet or mobile outreach? … Continue reading

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Getting Ready for Big Data: Take a Look at Your Mail List

Our privacy is shrinking… or at least our concept of privacy is certainly evolving into something new in a world where just about everything we do, think, read, buy, eat, spend, or consume is digitally tracked. In such a world, … Continue reading

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If You Have The Right Printer, You Have Your Marketing Consultant

Running a small business demands expertise in many, many divergent fields. You must excel at finance, employee relations, marketing, sales, and of course the specifics of the type of business you went into in the first place. In a large … Continue reading

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Print: The Heart of Integrated Marketing Campaigns

Tangible, portable, engaging, accessible, user-friendly, multiuse, renewable, versatile and creative… all great reasons to make print the foundation of your marketing campaign. Its very nature as a physical, rather than digital, object makes it effective and respected in the consumer’s … Continue reading

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Supercharge Direct Mail with Variable Data Printing

Direct Mail works. Direct Mail with variable data works even better. And to the surprise of many it works more effectively than most email marketing efforts. The reason why says a lot about both the nature of email/web ads and … Continue reading

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Innovative Marketing with Pre-Loaded Flash Drives

A great idea to get your own custom marketing information or presentations into the hands of your customers: pre-load flash drives (also called jump drives, USB drives, memory sticks) with your information, imprint your logo onto the drive, and mail … Continue reading

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Targeted Mailings Maximize Your Return

Direct Mail – How to Ensure You Get the Most “Bang For Your Buck” Direct mail is still a great way to reach your customers and prospects. Web-based marketing (e-newsletters, Facebook, etc) is a great addition, but printed pieces still … Continue reading

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