Tag Archives: graphic design

Print Housecleaning: Stirring Up the Digital Divide

  The turn of a new year is always time for some housecleaning here at ImageSmith. And, as usual, amid the dust, paperwork and clutter that accumulates in any production environment we always find a few surprising reminders of how … Continue reading

Posted in Graphic Design, Paper, Print, Small Business, Typography, Uncategorized | Tagged , , , , , , , , , , , | Comments Off

Print Surprise: Optical Illusions at the Press

    Optical illusions – where the perceived reality of a viewed object is different than the actual physical attributes being viewed – are interesting phenomena. Occasionally an unintended illusion will pop up in the print work here at our … Continue reading

Posted in Design, Graphic Design, Paper, Prepress, Print, Psychology, Uncategorized | Tagged , , , , , , , , , | Comments Off

Making Print Social: Interactive Media and Integrated Marketing

  Infographics have become wildly popular both online and in print. Graphic designers create visually inventive ways to convey otherwise confusing, unclear or tedious information that work well in print layouts and also draw readers online. The graphic-as-step-by-step-explanation trend is … Continue reading

Posted in Branding, Graphic Design, Integrated Marketing, Print, Promotional Products, Promotions, Social Media, Social Media | Tagged , , , , , , | 1 Comment

Turn to Your Printer for Multimedia Marketing Support

  Printing businesses have expanded their services far beyond just printing on paper. Product lines include design services, integrated marketing and direct mail, promotional products and the production of marketing materials as diverse as wide format signage and embroidered or … Continue reading

Posted in Design, Embroidery, Graphic Design, Integrated Marketing, Mail, Paper, Print, Promotional Products, Promotions, Signs, Small Business | Tagged , , , , , , , , , , , , , , | Comments Off

Quick InDesign Tip: Discover the Story Editor

  Many InDesign users may primarily work on image heavy, single page documents such as flyers, office stationary, business cards, posters or ads. But if you have ever found yourself in charge of laying out significant amounts of text for … Continue reading

Posted in Design, Graphic Design, Prepress, Print | Tagged , , , , , , , , , , , , , | Comments Off

Color, Balance and Emphasis: An Infographic on How Graphics Work

Any size business can take advantage of custom infographics to better communicate and attract interest. Any process or idea you would like to explain to potential customers can be illustrated with eye-catching graphics. Talk to your printer about creating your … Continue reading

Posted in Design, Graphic Design, Prepress, Print, Promotions, Small Business | Tagged , , , , , , , , | Comments Off

The New Yorker at 90: The Art of Great Cover Art

It’s easy to love The New Yorker. Their editorials, criticism, opinion, reporting, poetry, and celebrated cartoons have consistently set a gold standard of excellence for publishing.  The venerable magazine is celebrating 90 years of groundbreaking, respected coverage of much more … Continue reading

Posted in Design, Graphic Design, Prepress, Print | Tagged , , , , , , , , | Comments Off

Creative Backdrops for Your At-Home Photography Studio

Operating an at-home photography business or taking photos to use in your graphic design work can be convenient, efficient and enjoyable. It also can be expensive. If you can be as creative with do-it-yourself projects as you are with your … Continue reading

Posted in Design, Graphic Design, Photography, Promotions, Small Business | Tagged , , , , , , , , | Comments Off