Tag Archives: green

Myth Busting: Surprising Stats on Paper and the Environment

  Paper is a sustainable, green, renewable resource – but the paper and printing industry still have to work hard to increase the realization of this in consumers’ minds. Somehow, a lingering, hazy misconception persists that “PRINT/PAPER BAD, DIGITAL GOOD” … Continue reading

Posted in Integrated Marketing, Paper, Print | Tagged , , , , , , , , , , | Comments Off

Explore Emerald in 2013 – Pantone’s New Color of the Year

The Color of the Year for 2013: Emerald. Each December, Pantone® makes their selection. As the Pantone Matching System is used across all creative industries as a color standard, the annual selection has come to be influential for many designers … Continue reading

Posted in Design, Print, Psychology | Tagged , , , , , , | Comments Off

We Love Paper: 4 Favorites and a Few Resource Tips

We love paper. Its feel, smell, texture, weight. Selecting the right paper for a print project is an important part of the design of any printed piece. We understand that most designers and print buyers are not experts on paper, … Continue reading

Posted in Design, Paper, Prepress, Print | Tagged , , , , , | Comments Off

Print Green: a Glossary of Green Acronyms & Terminology

Good for the environment. Good for business. The printing industry has a renewed commitment to environmental sustainability, due in part to an undeserved assumption among many that printing and paper are destructive to the environment. Paper is a renewable resource, … Continue reading

Posted in Print | Tagged , , , , , | Comments Off

GO GREEN – Conservation Stamps Promote Sustainability

At Imagesmith, we work toward sustainability in our business every day. As a provider of mailing services, we are happy to see that the U.S. Postal Service shares that commitment and is promoting social awareness with their latest stamps: “Go … Continue reading

Posted in Mail | Tagged , , | Comments Off