Tag Archives: mailing services

NCOALink and CASS Processing: Get Your Data Back After Each Direct Mailing

Direct mail marketing works. It is a powerful driver of sales and success for businesses large and small. Yet because postal rules are confusing and the procedures are time consuming to follow, we normally pay a professional – often our … Continue reading

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EDDM – Is Every Door Direct Mail Right For You?

The USPS direct mail program called Every Door Direct Mail, begun in 2011, makes saturation mailing affordable for small businesses. Offer coupons, publicize events, send thanks, announce sales or online promotions, and discover new customers from areas you target – … Continue reading

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Multichannel Marketing Powers Print and Digital Success

  In a time of increasingly digital interaction, never underestimate the value of good, old fashioned tangible, physical marketing:  print, direct mail, promotional products, signage, embroidery/screenprinting. Perhaps because of the hype and excitement over the digital revolution in progress around us … Continue reading

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Myth Busting: Surprising Stats on Paper and the Environment

  Paper is a sustainable, green, renewable resource – but the paper and printing industry still have to work hard to increase the realization of this in consumers’ minds. Somehow, a lingering, hazy misconception persists that “PRINT/PAPER BAD, DIGITAL GOOD” … Continue reading

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New Global Forever Stamp from the USPS: Great Design, Great Idea

Now the convenience for a Forever Stamp, like the ones we all use for domestic first class letters, is available for international mail. For $1.10, you can send a one ounce letter to any country in the world (or a … Continue reading

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Variable Data Printing or VDP Produces Direct Mail Results

During the 2012 presidential campaign, both major political parties spent more on Direct Mail than any other form of advertising except broadcast television. Are you surprised that more was invested in old fashioned snail mail than internet or mobile outreach? … Continue reading

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5 Tips for Customized Holiday Greeting Cards: Keep Up the Tradition

E-cards make an impression – often not the one intended. Email messages lack the physical impact of a traditional, printed holiday greeting card sent the old-fashioned way through good old snail mail. Even with a dancing flash elf that sings … Continue reading

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Getting Ready for Big Data: Take a Look at Your Mail List

Our privacy is shrinking… or at least our concept of privacy is certainly evolving into something new in a world where just about everything we do, think, read, buy, eat, spend, or consume is digitally tracked. In such a world, … Continue reading

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If You Have The Right Printer, You Have Your Marketing Consultant

Running a small business demands expertise in many, many divergent fields. You must excel at finance, employee relations, marketing, sales, and of course the specifics of the type of business you went into in the first place. In a large … Continue reading

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GO GREEN – Conservation Stamps Promote Sustainability

At Imagesmith, we work toward sustainability in our business every day. As a provider of mailing services, we are happy to see that the U.S. Postal Service shares that commitment and is promoting social awareness with their latest stamps: “Go … Continue reading

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