Tag Archives: market research

Share a Coke with Your Name on it: Getting Personal with VDP and Integrated Marketing

  Update: After success in Australia, South Africa, the UK and dozens of other countries, Coke is finally releasing personalized Coke in the US this summer of 2014 – and it seems to be a social media hit (at least … Continue reading

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Getting Ready for Big Data: Take a Look at Your Mail List

Our privacy is shrinking… or at least our concept of privacy is certainly evolving into something new in a world where just about everything we do, think, read, buy, eat, spend, or consume is digitally tracked. In such a world, … Continue reading

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Beginner Email Marketing Tips

Perhaps because everyone is use to having an email account and has figured out how to “cc”, “bcc” and send an email to all their friends at once, people seem to have developed over-simplified assumptions about what email marketing will … Continue reading

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If You Have The Right Printer, You Have Your Marketing Consultant

Running a small business demands expertise in many, many divergent fields. You must excel at finance, employee relations, marketing, sales, and of course the specifics of the type of business you went into in the first place. In a large … Continue reading

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Print & Proofing: Typos Make Way for the Photoshop FAIL

If you work in the print or design business for any length of time, you will acquire a few stories to tell about typos, mistakes, and gaffes that escaped undetected by the proofing process. We proof carefully, and we encourage … Continue reading

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Print: The Heart of Integrated Marketing Campaigns

Tangible, portable, engaging, accessible, user-friendly, multiuse, renewable, versatile and creative… all great reasons to make print the foundation of your marketing campaign. Its very nature as a physical, rather than digital, object makes it effective and respected in the consumer’s … Continue reading

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Targeted Mailings Maximize Your Return

Direct Mail – How to Ensure You Get the Most “Bang For Your Buck” Direct mail is still a great way to reach your customers and prospects. Web-based marketing (e-newsletters, Facebook, etc) is a great addition, but printed pieces still … Continue reading

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