Tag Archives: pantone

Saving Your Print Project – Seven PrePress Pitfalls, One Simple Fix

THE HAND-OFF:  the moment of truth in a smooth, successful marketing project comes when you transfer your digital files to your print service provider. Below are seven of the most common roadblocks that are sure to frustrate you and defeat … Continue reading

Posted in Design, Prepress, Print | Tagged , , , , , , , , , , , , | Comments Off

Mixing Ink – the Pantone Recipe for Print

Twitter uses a specific blue – not the same as Facebook blue, or Ford blue, or “Big Blue” IBM. Coke always wants the same red, whether its on a T-shirt, paper, plastic, a television screen or a glass bottle. To … Continue reading

Posted in Design, Paper, Prepress, Print | Tagged , , , , , | Comments Off

Printing 101: What is Spot or Two-Color Printing?

Too often as printers, we assume everyone else understands the basics of print technology. Full color, spot color, process, digital, offset, thermography, letterpress, wide format… there are many paths to create a beautiful and effective printed product – decisions have … Continue reading

Posted in Branding, Design, Paper, Prepress, Print | Tagged , , , , , , , | Comments Off

Pantone’s 2012 Color of the Year is Tangerine Tango

Each December, Pantone chooses a “color of the year.” As the Pantone Matching System is used across all creative industries as a color standard, the annual selection has come to be influential for many designers and is chosen with careful … Continue reading

Posted in Design, Prepress, Print | Tagged , , , | Comments Off