Tag Archives: QR codes

What the Success of Snapchat Means for Marketers

  Content is king. It’s a phrase so overused that you may have nixed it from your digital marketing vocabulary completely. With hundreds of social media platforms sharing content at breakneck speed all over the world, how small business marketers … Continue reading

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Event Marketing for Small Business Owners

There are millions of small businesses competing against each other with websites, advertisements and marketing campaigns vying for the attention of consumers. It is difficult to stand out from the crowd in such an environment, but event marketing puts your … Continue reading

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Auto Generate QR Codes with Data Merge in InDesign CC 2014

  The Data Merge function in InDesign is a powerful, versatile tool for integrated marketing. We use it for variable data printing to personalize individual pieces – text and images – and, if a direct mail piece, to address and … Continue reading

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Your Integrated Marketing Plan Needs Direct Mail

Over at PrintisBig.com, you will find some eye-opening statistics about the print industry, and specifically about the power of direct mail – yes, good old-fashined direct mail, even in a digital age. While I would attribute part of the continued … Continue reading

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Printing Custom Flyers: 7 Ideas to Get Your Money’s Worth

Custom, full color flyers are a true workhorse of any solid marketing effort. They function as handouts, sales sheets, product cards, event announcements, coupons, direct mail, or invitations. Even with today’s online competitive marketplace, they remain a central, effective tool … Continue reading

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Print Power: Six Tips for Creating Custom Rack Cards

Rack cards are a staple of print marketing, and perhaps their greatest asset is their size. The standard 4″ x 9″ size makes it convenient, concise and appealing. As opposed to a flyer, pamphlet or folder of materials, the rack … Continue reading

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Now THAT is Integrated Marketing – Taco Bell Shows How its Done

We have all heard the discussion about what the true value of social media and marketing via Facebook, Twitter, etc. is for small and medium sized businesses. Everyone wants to know the ROI – we want hard and fast data … Continue reading

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Why Your Business Card Still Matters

Business cards are just like a handshake. They are a form of greeting that makes an actual physical connection, and can be the most important part of establishing a positive “first impression” with a client. While there are many new … Continue reading

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Print: The Heart of Integrated Marketing Campaigns

Tangible, portable, engaging, accessible, user-friendly, multiuse, renewable, versatile and creative… all great reasons to make print the foundation of your marketing campaign. Its very nature as a physical, rather than digital, object makes it effective and respected in the consumer’s … Continue reading

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