Tag Archives: ROI

Your Integrated Marketing Plan Needs Direct Mail

Over at PrintisBig.com, you will find some eye-opening statistics about the print industry, and specifically about the power of direct mail – yes, good old-fashined direct mail, even in a digital age. While I would attribute part of the continued … Continue reading

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Storm-Tweeting, and 5 Other Twitterbombs for Small Business to Avoid

As a marketing tool, Twitter has proven to be a real gift for small business. Through an active Twitter account, you can reach customers locally or globally, establish your expertise and leadership in your field, promote your business and brand, … Continue reading

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Now THAT is Integrated Marketing – Taco Bell Shows How its Done

We have all heard the discussion about what the true value of social media and marketing via Facebook, Twitter, etc. is for small and medium sized businesses. Everyone wants to know the ROI – we want hard and fast data … Continue reading

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Your ROI from Social Media Marketing

At the end of the day, the bottom line with any form of marketing is ROI – what return do we expect for the time, money and resources spent on the investment. In the realm of social media, the ROI … Continue reading

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Targeted Mailings Maximize Your Return

Direct Mail – How to Ensure You Get the Most “Bang For Your Buck” Direct mail is still a great way to reach your customers and prospects. Web-based marketing (e-newsletters, Facebook, etc) is a great addition, but printed pieces still … Continue reading

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