Tag Archives: social media

USPS Stamps Have a New Feel – Textured Coatings & Thermochromic Ink

  The USPS continues to excel with great design, print and marketing ideas in their innovative new postage stamps. Their newest releases take the plain printed stamp to a whole new experience level. They combine cool, engaging print techniques with … Continue reading

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What the Success of Snapchat Means for Marketers

  Content is king. It’s a phrase so overused that you may have nixed it from your digital marketing vocabulary completely. With hundreds of social media platforms sharing content at breakneck speed all over the world, how small business marketers … Continue reading

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Making Print Social: Interactive Media and Integrated Marketing

  Infographics have become wildly popular both online and in print. Graphic designers create visually inventive ways to convey otherwise confusing, unclear or tedious information that work well in print layouts and also draw readers online. The graphic-as-step-by-step-explanation trend is … Continue reading

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Turn to Your Printer for Multimedia Marketing Support

  Printing businesses have expanded their services far beyond just printing on paper. Product lines include design services, integrated marketing and direct mail, promotional products and the production of marketing materials as diverse as wide format signage and embroidered or … Continue reading

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Beyond Emoji: A Need for New Punctuation?

  Our language is constantly evolving regardless of how many grammar and standardized rules we define. Typography, in time, evolves as well under the influence of both the spoken language and the newly emerging digital modes of interaction. Digital communications … Continue reading

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4 Easy Steps to Creating Engaging Video Content

  Visual content marketing, or the use of video in your website’s content, has grown exponentially over the last few years. According to numbers published by Ooyala, mobile and tablet video watching has grown a staggering 532% since 2012. Taking … Continue reading

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Shandys, Selfies & A Mustache: Traveler Beer Does Integrated Marketing Right!

  What is more fun than a stick-on mustache?! …well, taking a selfie with your mustache to share with the world AND enjoying a new European twist on delicious beer at the same time. That combo has helped prove Traveler Beer … Continue reading

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Why Great Customer Service Is a Powerful Small Business Marketing Tool

  With the power of the Internet and the multitude of review sites, it’s difficult to avoid honest opinions about your company. Those reviews, both positive and negative, are just a Google search away, and whether the complaint or review … Continue reading

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