Tag Archives: USPS

NCOALink and CASS Processing: Get Your Data Back After Each Direct Mailing

Direct mail marketing works. It is a powerful driver of sales and success for businesses large and small. Yet because postal rules are confusing and the procedures are time consuming to follow, we normally pay a professional – often our … Continue reading

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EDDM – Is Every Door Direct Mail Right For You?

The USPS direct mail program called Every Door Direct Mail, begun in 2011, makes saturation mailing affordable for small businesses. Offer coupons, publicize events, send thanks, announce sales or online promotions, and discover new customers from areas you target – … Continue reading

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New Global Forever Stamp from the USPS: Great Design, Great Idea

Now the convenience for a Forever Stamp, like the ones we all use for domestic first class letters, is available for international mail. For $1.10, you can send a one ounce letter to any country in the world (or a … Continue reading

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New 2013 USPS Rules for Folded Self-Mailers (FSMs)

  As of January 5, 2013, the USPS puts into effect new rules for the design and preparation of FSMs, or folded self-mailers, a staple of effective direct mail marketing. As anyone involved with mailings can attest, the USPS rules and … Continue reading

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The Letter: 10 Songs About Mail, the Written Word and the USPS

Despite the ease of digital mail, it cannot quite match the impact of the arrival of a handwritten letter. While the USPS struggles through some very difficult economic times in the digital age, it has stood tall in our cultural … Continue reading

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